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Swedish esports organisation Ninjas in Pyjamas (NiP) has introduced it has entered a three-year partnership with international electronics producer Samsung.
The deal will see the 2 events collaborate on a variety of activations that may combine Samsung into NiP’s content material.
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As a part of the deal, NiP’s gamers will obtain Samsung smartwatches whereas Samsung smartphones shall be utilised by the organisation’s content material creation staff to seize footage for upcoming content material tasks.
Hicham Chahine, CEO of Ninjas in Pyjamas, spoke on the partnership in a launch: “At the moment marks an thrilling milestone within the historical past of NiP. We’re thrilled to have the chance to work with an industry-leading know-how associate of this calibre. Samsung is among the world’s prime 5 most recognised manufacturers and phrases can’t categorical what this recognition means for our model, firm and athletes when it comes to pleasure and potentialities. We can’t wait to combine their merchandise and know-how as an important and enhancing a part of Ninjas in Pyjamas.”
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Samsung turns into the sixth associate of the organisation, becoming a member of the likes of on-line bookmaker Betway and English soccer membership Leeds United.
Oscar Otteborn, Head of Cellular at Samsung Electronics Nordics, additionally commented on the deal: ”We’re very excited to collaborate with one of many very best esport groups on this planet, Ninjas in Pyjamas. Esport athletes and organisations are cutting-edge in terms of creating participating content material to their huge following and fanbase, the place our Samsung cell know-how will help them proceed breaking new boundaries and take their sport to the following degree.”
Esports Insider says: Samsung is not any stranger to partnering with organisations, and including one of the crucial recognisable names in esports to its roster is definitely a sensible transfer. For NiP, the deal marks one other enormous model becoming a member of forces with the organisation. It will likely be attention-grabbing to see how the activations stand out from what different collaborations are already on the market.
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