Ninjas in Pyjamas and Samsung sign three-year partnership –

Swedish esports organisation Ninjas in Pyjamas has signed a three-year partnership with Samsung that may see the pair “create transformational and galvanizing experiences” for its gamers and viewers via a wide range of activations. The deal will see Samsung included into NIP’s content material because the pair works collectively on revolutionary campaigns.

The deal can be set to see NIP’s gamers outfitted with the newest Samsung merchandise to reinforce their play, alongside seeing NIP’s employees outfitted with new instruments to assist them digitise its analytical workflow.

“In the present day marks an thrilling milestone within the historical past of NIP,” mentioned Hicham Chahine, CEO of Ninjas in Pyjamas. “We’re thrilled to have the chance to work with an business main know-how accomplice of this calibre. Samsung is without doubt one of the world’s prime 5 most recognised manufacturers and phrases can’t specific what this recognition means for our model, firm and athletes when it comes to pleasure and potentialities.”

No monetary particulars have been revealed as of but.