East Coast Wings + Grill Sustainability Speaks to the Strength of Fast Casual

Full-Service Restaurant Franchise Sees Massive Returns on Model’s Operational Enterprise Mannequin

Winston-Salem, NC  (RestaurantNews.com)  East Coast Wings + Grill (ECW+G) – a full-service, family-dining restaurant franchise – skilled record-breaking progress through the pandemic because of the firm’s tactful and proactive COVID-19 contingency plan. In doing so, ECW+G considerably restricted the monetary impression for the franchisor and its franchisees and rebounded in simply two-quarters time.

Predominantly based mostly within the southeast area of the USA, ECW+G has seen a notable uptick in same-stores gross sales since June – optimistic momentum that continues to hold the franchise enterprise into February 2021. In truth, 32 p.c of the franchise system noticed record-breaking months regardless of capability limitations.

These promising returns are the results of a strategic on-ramping course of, which started in February of final yr for ECW+G, to finest deal with the repercussions of the pandemic.

The management staff, led by CEO Sam Ballas, devoted various assets to maximizing operational effectivity on the unit-level to make sure franchisees remained as worthwhile as potential – even at 50 p.c occupancy. Moreover, the franchise reassessed and optimized its provide chain and remained zoned in on making purposeful changes to positively drive unit-level knowledge.

Due to its distinctive on-ramping efforts and response in 2020, ECW+G is experiencing robust efficiency:

• January same-store gross sales are +13.9% year-over-year
• 2020 test averages have been up 14 p.c year-over-year
• 2020 common unit-level earnings have been at 17.36 p.c (EBIT)
• Substantial aspect door and take out gross sales at a 94% improve

Altogether, these numbers validate the significance of and relationship ECW+G has with its franchisees.

“As a franchisor, our dedication is to the franchise house owners and guaranteeing they’ve every little thing they should run a worthwhile enterprise,” stated Ballas. “Franchisees belief you with their livelihood, and we perceive that higher than anybody. We deployed every little thing we may to assist them climate this unprecedented storm – from updating operational processes to being much more seen as a franchisor useful resource and delivering sensible options to maintain the optimistic visitor expertise we’re identified for. We have been in a position to transfer swiftly due to franchisees belief and so they know our data-driven selections are designed to reinforce and information in boosting potential earnings earlier than curiosity and taxes (EBIT), it doesn’t matter what they’re up in opposition to.”

Because of the firm’s steady efficiency even at 50 p.c occupancy in all of ECW+G’s markets, ECW+G is now uniquely positioned to scale the super-regional model to 50-60 working models by yr finish 2022 with a handful of current house owners reinvesting to open extra models, and present new franchisee candidate exercise.

“Our staff has developed an ‘off-ramping’ plan months in the past and a part of this plan is to maneuver again right into a scaling mode once more. We merely needed to be prudent, we would have liked 2020 and a few months in 2021 to validate our technique,” stated Ballas.

ECW+G is concentrating on regional enlargement in Southeast markets inside North Carolina, Virginia, Tennessee, Pennsylvania, Georgia, Florida and South Carolina.

About East Coast Wings + Grill

East Coast Wings + Grill is a full-service, family-dining franchise that spotlights Buffalo wings. The thoughtfully-crafted menu additionally provides a wide range of different choices to fulfill each member of the family’s style buds. With greater than 60-nationwide places at present working or in varied levels of improvement, the franchise just lately secured a prime spot on Restaurant Enterprise Journal’s “Future 50” checklist of fastest-growing, U.S. mid-sized restaurant chains for the second-consecutive yr. Entrepreneur journal additionally named East Coast Wings + Grill one of many nation’s prime franchise investments, and Franchise Instances journal ranked the corporate No. 383 on its “Prime 200+” checklist of prime revenue-producing U.S. franchises. The idea has additionally been acknowledged by The Franchise Grade and Franchise Enterprise Evaluate for transparency through the franchise gross sales course of, franchisee help and general franchisee satisfaction. For extra details about East Coast Wings + Grill or its franchise alternatives, go to www.eastcoastwings.com or www.eastcoastwingsfranchise.com.

Media Contact:
Angelic Venegas
Fishman PR
847-945-1300
avenegas@fishmanpr.com