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James Harden, Kevin Durant Again Therabody in Athlete-Pushed Funding Spherical
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Therabody, the maker of muscle therapeutic massage vibration units previously referred to as Theragun, has introduced investments from greater than 100 celebrities throughout sports activities and leisure. The spherical consists of investments from star athletes resembling Aaron Rodgers, Russell Wilson, Josh Allen, Deandre Hopkins, James Harden, Kevin Durant, Cody Bellinger, Marcus Stroman, and Maria Sharapova.
Jay-Z, Rihanna, and Justin Timberlake additionally invested within the spherical, although monetary particular weren’t disclosed. Los Angeles-based Therabody, which has sponsorships with European soccer giants resembling Actual Madrid, Manchester Metropolis, and Paris Saint-Germain, will use its new funding for worldwide enlargement; it plans to launch in 10 new international locations by 2022.
Rodgers’ funding was made by his enterprise capital agency Rx3 Ventures, whereas Durant contributed by his Thirty 5 Ventures fund and Harden’s funding got here through his 13 Endeavors firm. Hyperice, one other maker of restoration units, additionally introduced a funding spherical with mass investments from star athletes in October.
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