Frame Doubles Down On Luxury And Sustainability With The Magic Jeans, Le One Skinny, And The New Le Italien

Cool women in every single place look to Body for its beautiful denim, stylish leather-based jackets, and trendy ready-to-wear. Erik Torstensson, a co-founder of Body, is aware of what ladies need, and is discovering methods to create items that aren’t simply lovely and well-made, however that assist create a extra sustainable future. A few of his concepts might sound counterintuitive to a model that sells clothes, like the brand new Le One Skinny, which inserts six sizes in a single. As an alternative of needing to purchase a brand new pair of denims in the event you go up or down a dimension, these denims transfer with you. These denims are actually magical — the real-world and trendy model of the denims in The Sisterhood of the Touring Pants. Its latest launch, Le Italien, is the model’s most luxurious denims ever. It combines beautiful Italian craftsmanship with moral and sustainable manufacturing. The objective: to create timeless denims that final for years that you simply’ll wish to preserve carrying. Torstensson talks to us about these two new launches, the significance of sustainability, and crafting actually luxurious denim. 

The place did you get the thought to create Le One Skinny? 

The idea of Le One, the place a single pair of denims has the pliability to suit as much as six sizes, got here from a collection of conversations and brainstorms. We prefer to problem ourselves to push the boundaries of what’s doable in our subject. Match is one thing that has all the time been thought of in a inflexible, unimaginative method. We wished to shake that notion and located the appropriate group to develop them with us. 

Had been they tough to develop? What was essentially the most difficult a part of the design?

The problem in making a jean that matches a spread of physique sorts and shapes is making certain that everybody’s wants are met and expectations are surpassed. We designed one jean that enables many ladies to really feel snug and assured in, and it was an expertise we discovered and grew from creatively.

When did Body introduce sustainable denim? 

Step one we took was in our Pre-Summer season 2020 assortment, with The Inexperienced Jean, comprised of natural cotton and sustainable trim. We went on to introduce our Cloud Denim, which options sustainable washes and materials, for Summer season 2020. Our course of towards a extra sustainable future has been incremental, figuring out what we are able to construct on season-after-season utilizing the very best supplies and factories across the globe. 

What are an important points of sustainability to you? 

For us at Body, the intersection of a product’s longevity and its influence on the atmosphere by way of manufacturing is the very first thing we think about. We’re always in search of out progressive mills and producers who’re pushing the envelope by way of minimizing waste and utilizing clear components. Nonetheless, we additionally really feel strongly that the important thing to a sustainable future is high quality. It’s essential to us to make clothes that can final for years and that you simply’ll all the time wish to put on.   

What’s the most attention-grabbing suggestions you’ve heard about Le One Skinny? 

The response has been unbelievable. I believe what’s attention-grabbing concerning the majority of suggestions I’ve heard is how versatile the denims are. Individuals appear to assume that the entire world is carrying sweatpants now however that’s not true. Our buyer desires to decorate up, really feel fashionable, and achieve this in a simple method. 

Why are you introducing a luxurious denim vary? 

Creating Le Italien began as an effort to create the very best quality denim in the marketplace. We felt that if we may group up with distinctive mills and produce the denims with companions who’re trusted for his or her craft, we’d have the ability to restrict long-term waste. Knowledgeable artisans craft the denims utilizing 40% BCI cotton and totally sustainable washes. We’re additionally pleased with the actual fact the manufacturing course of is totally round, with cloth and trims all coming from Italy. That, to us, is the head of luxurious.  

How did you choose your provider? 

We chosen the manufacturing unit companions due to their unbelievable historical past. For 3 generations, this household in Italy has been producing denim and cotton textiles with excruciating consideration to element and a discerning eye that’s uniquely Italian. Due to the truth that they’re situated on a nature protect, they need to adhere to the very best requirements of moral working circumstances and sustainable practices. After our first assembly, we knew we would have liked to discover a option to accomplice with them.  

How did you resolve on the types in Le Italien? 

Timelessness was our focus once we have been designing. Our design philosophy is to create lasting items with easy fashion. It’s by no means about “trend,” however particular person items that may be worn for many years no matter development. Within the case of Le Italien, which is obtainable in full-length and pixie cuts, we landed on an elegant and complex denim design that we’re excited to share.

Will there be extra releases on this line? 

Sure, we’re persevering with to construct on the Le Italien assortment. For Summer season 2021 and Fall 2021 we might be releasing new washes.  

What’s subsequent for Body?

We’re wanting ahead to an thrilling spring season with extra developments in sustainability, increasing our dedication, and introducing new improvements from cloth to suit. We’re additionally excited to be rising our retail footprint and introducing a collaboration with The Carlyle resort in New York later this month.  

This interview has been condensed and edited.