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Lately launched by Éva Lagarde, former marketing and sales director at Premium Beauty News, re/sources is a web-based training service designed to assist magnificence manufacturers to implement sustainability into their portfolio.
“Sustainability is not an possibility within the magnificence business,” says Eva Lagarde, re/supply founder. “Whether or not you’re a legacy model, an impartial or a start-up model, the savvy shopper is now searching for full ‘transparency-responsibility’ from the folks they’re shopping for from.”
In such a context, re/sources goals to offer impartial, fact-checked data, and implementable options to assist advertising and marketing, product growth, R&D, and improvements administrators take management again into their product growth wants, in simply 5-modules of on-line academic program about sustainability.
“It’s very tough to know deal with sustainability and the place to start out so I wish to take the headache out of the product growth and provides magnificence manufacturers knowledgeable steering, assist and the instruments they should implement the simplest sustainability technique,” provides Lagarde. “By the platform, NPD professionals will join and be taught with hand-picked specialists, to search out related sustainable options to realize insightful and implementable information appropriate to their model and market.”
The web platform presents a spread of programs with interactive studying and contains the next topic issues (with a median of 10 sub-topic per module):
Module 1 – Sustainable packaging
Module 2 – Sustainable formulation
Module 3 – Sustainable certifications and labels
Module 4 – Advertising and marketing of sustainability
Module 5 – Sustainable retail of magnificence
re/sources will work on a month-to-month membership contract the place subscribers are free to ebook a bundle of 5 modules without delay, or pay just one module at a time.
For every module, a number of specialists has been invited to speak about their experiences, share greatest learnings and practices on a collection of on-line interactive content material (a mixture of video content material, but additionally reviews, quizzes, and so forth.).
When purchasers signal as much as this system, they may get entry to innovation specialists, packaging specialists, formulation specialists, but additionally authorized advisors and plenty of, many extra. “These business specialists will deep dive into the problems at stake when creating magnificence merchandise and convey content material to assist information, assist, construct and implement greatest options,” concludes Lagarde.
To make the platform extra interactive there may also be Q&A reside classes with specialists for subscribers, and a networking discussion board may also be out there.
The primary module (packaging) will probably be out there to the primary chosen cohort of execs from the twenty second of March. You may apply on-line at an early fowl charge on www.re-sources.co. Detailed presentation of re/sources, and detailed program of the modules are additionally out there on the web site.
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