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PARIS–(BUSINESS WIRE)–Regulatory Information:
Press launch – 15 February 2021
Pernod Ricard (Paris:RI) is proud to unveil a set of packaging improvements from Absolut Vodka to Perrier-Jouët and Beefeater, as a part of its 2030 “Good Instances from Good Place” Sustainability & Accountability roadmap. As outlined in its round making pillar, Pernod Ricard has dedicated to 100% of its packaging being recyclable, reusable, compostable or bio-based by 2025.
Absolut Vodka: The Iconic Swedish Vodka model has simply reached an vital milestone, reaching 50% recycled materials inside its clear glass bottle 4 years forward of goal. Regardless of the challenges associated to reaching that stage of recycled glass, The Absolut Firm was in a position to keep the bottle’s clearness by means of shut collaboration with its glass producer Ardagh Group.
This main achievement follows the launch of the Absolut paper bottle prototype, marking the model’s first step to a totally bio-based bottle in a position to comprise spirits. The paper bottle is fabricated from recyclable content material – 57% paper and 43% recycled plastic – with plastic making up a skinny layer throughout the bottle that may be efficiently recycled. The prototype was accessible each in the UK and Sweden with an preliminary batch of two,000 bottles to be examined amongst customers. The venture is a collaborative initiative with the Paboco (the Paper Bottle Firm) to create a sustainable various to conventional packaging strategies. This entity contains trade leaders within the FMCG sector with the purpose of driving sustainable innovation within the bottling trade and difficult the mindset of customers and gamers throughout the spirits trade.
Beefeater Gin: The world’s most awarded gin simply unveiled a brand new 100% recyclable bottle with a premium embossed aluminum cap changing the present plastic cap. The label moved from plastic to paper for a crafted, elegant really feel, saving over 400 tons of plastic every year. The brand new bottle which coincides with 200 years of distilling heritage, has simply been launched in Spain, Beefeater’s primary market, and will probably be rolled out worldwide in Q3 2021.
Perrier-Jouët: The Group’s status champagne model, has launched, after two years of analysis and growth, a brand new eco-designed reward field, totally fabricated from pure fibers sourced from FSC-certified forests. Combining class and sustainability, these new bins are 30% lighter and mineral oil free. They’re totally and simply recyclable.
“Our Sustainability & Accountability technique sits on the coronary heart of our enterprise with round making as a key pillar. Innovating in packaging is essential to minimizing our environmental impression. Like Absolut, Perrier-Jouët and Beefeater, all our manufacturers are dedicated to this method. That is about limiting waste and preserving our pure sources by reusing, reimagining, recycling and decreasing, adopting a very round mindset”, says Vanessa Wright, VP Sustainability & Accountability.
You will see that footage here
About Pernod Ricard
Pernod Ricard is the world’s No 2 in wines and spirits with consolidated gross sales of €8,448 million in FY20. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained growth, based mostly on each natural development and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the High 100 Spirits Manufacturers, holds one of the crucial prestigious and complete model portfolios within the trade, together with: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Membership rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as effectively Jacob’s Creek, Brancott Property, Campo Viejo, and Kenwood wines. Pernod Ricard’s manufacturers are distributed throughout 160+ markets and by its personal salesforce in 73 markets. The Group’s decentralised organisation empowers its 19,000 staff to be true on-the-ground ambassadors of its imaginative and prescient of “Créateurs de Convivialité.” As reaffirmed by the Group’s strategic plan, “Rework and Speed up,” deployed in 2018, Pernod Ricard’s technique focuses on investing in long-term, worthwhile development for all stakeholders. The Group stays true to its three founding values: entrepreneurial spirit, mutual belief, and a robust sense of ethics, as illustrated by the 2030 Sustainability and Accountability roadmap supporting the United Nations Sustainable Growth Objectives (SDGs), “Good instances from an excellent place.” In recognition of Pernod Ricard’s robust dedication to sustainable growth and accountable consumption, it has acquired a Gold score from Ecovadis. Pernod Ricard can be a United Nations’ International Compact LEAD firm. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is a part of the CAC 40 and Eurostoxx 50 indices.
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