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Utilizing daring and flamboyant types Cierra Boyd is making a legacy of her personal in world of trend.
CLEVELAND — We’ve all of the heard the saying, “One man’s trash is one other man’s treasure.” However for 25-year-old Cierra Boyd, it’s not only a saying. She’s made a dwelling out of it.
Boyd is the proprietor of Friskmegood Inc, a clothes line devoted to mixing daring and flamboyant designs with upcycling and sustainability.
“It’s principally utilizing supplies, which have already been produced, already been created, already made their mark on quick trend within the trade,” explains Boyd.
With restricted entry to buying, Boyd started creating garments whereas finding out retail merchandising and trend product improvement at Ohio College in Athens, Ohio. After graduating, she returned residence to Cleveland, however felt misplaced and was in quest of a solution to reconnect along with her artistic roots. Figuring out she wished to create a model of her personal, Boyd turning to music for inspiration.
“Be sure to frisk me good, examine my __ and my ___,” learn the lyrics from Rihanna’s 2010 hit, “Rockstar 101.” Listening to these lyrics, inspiration caught and the Friskmegood model was born.
“Firstly, it actually didn’t imply something to me in any respect. I used to be identical to ‘oh, frisk me good, that’s cute.’ However now, it’s introduced like an entire new that means to my world,” Boyd explains.
It’s a world the place her desires have come to fruition. Her creations, particularly her signature sneaker corsets have been featured in Nylon Journal and Hype Bae. They’ve even been worn by celebrities together with Slick Woods and most just lately Dream Doll within the “Going Up” video with N.O.R.E and DJ Khaled.
It was an concept she obtained after watching VICE and seeing a person flip sneakers into gasmasks. She put her principle to the take a look at throughout Trend Mania 2K19, an area sustainability trend competitors. Tasked with making a design with out cloth, she got down to flip a pair of Nike sneakers right into a high. After including studs and her personal flare to the sneakers, her design was full.
“I put it on, and I used to be like, this actually don’t look proper as a high. It’s one thing off about it,” she remembers. “So, I moved it down just a little and I used to be like oh, this might be like a cute corset.”
Boyd took second place within the competitors and hasn’t stopped designing since. As the only real driving power behind the Friskmegood model, Boyd got down to discover new methods to attach with potential purchasers.
“I don’t have an assistant, I don’t don’t have any sewers…It’s all me from the social media to the designs to …actually, each facet is me,” mentioned Boyd.
With the assistance of resale app, Depop, Boyd was in a position to increase the viewers for her model. She’s been in a position to create a noteworthy profession for herself.
“I actually discovered a neighborhood that accepted me and truly appreciated my work they usually had been additionally like prepared to love purchase it which was an enormous confidence booster for me.”
Even along with her success, Boyd is aware of how essential it’s to worth her purchasers and never minimize corners.
“I all the time wrap it with care, all the time give a sticker, all the time give a pin an all the time give a thanks be aware. I simply need individuals to really feel like they’re really appreciated once they obtain a package deal from me,” she explains of her course of to ship creations to her purchasers.
Whereas working to increase her model, Cierra additionally has plans to launch a e-book that can introduce readers to 50 notable Black Trend Designers.
“That’s simply considered one of my targets, is to teach individuals on the historical past of Black trend and undoubtedly giving recognition to these those that did cleared the path for us.”
Black Mild is a sequence created by 3News Digital Reporter Kierra Cotton aimed toward exposing the hidden expertise inside Northeast Ohio’s Black neighborhood.
If you would like to recommend a characteristic to Kierra, you’ll be able to join along with her through e-mail at kcotton@wkyc.com or through Twitter.
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