Rick Benfield joins Re_Set as Director in sustainability practice

Consulting agency Re_Set has appointed Rick Benfield as Director. Benfield’s new function will see him concentrate on increasing the fast-growing sustainability observe on the agency.

Ecological credentials are additionally quick turning into vital, somewhat than a nice-to-have – as shoppers count on firms they buy from to have a social objective. Illusatrating this, UK B Corps (companies that meet the best requirements of verified social and environmental efficiency) have been 63% extra prone to survive the final monetary disaster. Because of this, whereas Covid-19 and Brexit may need dominated current headlines, companies should not lose sight of sustainability drives within the coming interval.

Re_Set – which is itself a B Corp – is seeking to assist shoppers reposition themselves on this extra conscientious enterprise atmosphere, and in consequence, the consultancy has appointed Rick Benfield in a brand new function with the agency. As Director throughout the agency’s fast-growing sustainability observe, Benfield will now think about serving to shoppers navigate uncertainty and disruption, figuring out alternatives to future-proof their companies by committing to constructive programs of motion relating to each folks and the planet.

Re_Set’s Managing Companion, Kevin Barrett commented, “Rick is a extremely revered business knowledgeable and thought chief and was the excellent candidate for this function. We stay satisfied that technique for innovation and sustainability is mission vital for fulfillment and we stay up for working with Rick as we construct the enterprise and proceed to create world-class methods to make sure shoppers thrive in these disrupted occasions.”

Benfield spent the final 12 months as a contract enterprise objective and impression guide, however previous to this spent six years because the Founder and CEO of thirdbridge. The social enterprise helps firms interact their staff in accountable enterprise initiatives and reveal the social, environmental and enterprise worth by impression reporting frameworks and dashboards. Benfield additionally frolicked as a Senior Advisor with Blackbaud and Accenture.

Commenting on his new problem, Benfield mentioned, “Re_Set is bringing a brand new strategy to unlock the large enterprise alternative that comes from doing the appropriate factor by folks and the planet. The proof is there, the crucial is there, and the need from shoppers and staff can also be crucially there. To affix Re_Set and assist firms to understand the chance, while making the longer term a greater place, is extraordinarily thrilling.”

Additional establishing its sustainability credentials, Re_Set was a finalist for Consultancy of the 12 months 2021 on the Edie Sustainability Leaders Awards earlier within the 12 months. In the meantime, the agency’s Co-Founder James Bidwell talked about sustainability as one of many 5 main forces of disruption going through companies in 2021.

Bidwell stated, “Sustainability and defending our biodiversity is now mission-critical, with the problems round local weather change, carbon, and human impression on the pure world, each land and sea, now on the prime of the agenda. At Re_Set each venture has a sustainability thread and certainly it’s as a rule the venture.”