Winning year for PLB Sports & Entertainment with Mahomes and others | Sports

“It is wonderful working with Patrick. We all know him as a philanthropist  simply as a lot as we all know him as a soccer participant,” stated Troy Witt, director of promoting at PLBSE. “He has determined to present again one hundred pc of his proceeds to fifteen and the Mahomies which helps youth initiatives in Kansas Metropolis and East Texas the place he’s from.

“We’re actually proud to work with him and it is nice to see a highly-compensated athlete like Patrick giving again to his neighborhood and causes which might be essential to him,” Witt continued. “And we really feel very blessed to work with him.”

Ryder Ballou, a senior advertising government at PLBSE, stated final 12 months earlier than Mahomes, a Whitehouse grad, was named Tremendous Bowl MVP within the Chiefs win over the San Francisco 49ers, PLBSE had raised over $100,000 for 15 and the Mahomies.

“We did the primary field final 12 months and it was so unbelievable. Hy-Vee supermarkets within the Kansas Metropolis space and followers in Kansas Metropolis actually confirmed out and supported Patrick and his charity,” stated Ballou. “So this 12 months, we created eight completely different containers for Patrick, every field has a special panel of a poster on the again and when you place them collectively, it is a full image of Patrick and appears actually cool. Hy-Vee offered them as a package deal of eight.”

PLB Sports activities and Leisure has labored with athletes from throughout the nation since 1996. Whereas primarily based in Pittsburgh, PLBSE labored the primary two years primarily with Pittsburgh-based athletes to lift cash for charity till they signed a quarterback from the Canadian Soccer League — Doug Flutie. 

“PLBSE was based by my father, Ty Balou, and everybody is aware of him from Flutie Flakes again within the day and giving again to the Doug Flutie Jr. Basis for Autism. That basically kicked it off,” stated Ryder Ballou.

In 1998 whereas Flutie was taking part in for the Buffalo Payments, tens of millions of containers of cereal was offered with proceeds going to the Doug Flutie Jr. Basis for Autism. The inspiration, by means of the cereal and different occasions, has donated $14 million to households and colleges over time. They invested $450,000 right into a know-how grant to assist communication for individuals with autism. They’ve additionally helped maintain 500 children protected by means of a monitoring system and so they ship children to an adaptive summer season camp.

The central piece of all of those tasks we work on is philanthropy and the way they offer again to their very own initiatives,” stated Ryder Ballou of the athletes. “Simply this 12 months alone we had been in a position to work with Aaron Jones of the Inexperienced Bay Packers, Josh Allen of the Buffalo Payments, Tyler Herro of the Miami Warmth, Kirk Cousins of the Minnesota Vikings, JuJu Smith-Schuster of the Pittsburgh Steelers after which Patrick as soon as once more.

“It has been wonderful to present again to those guys’ foundations and proceed what my father began again within the 90’s,” he added. 

Witt stated the web has helped carry followers nearer collectively to the athletes.

“Quite a lot of the followers of our merchandise do not essentially reside in the identical markets because the athletes, so we provide most of our merchandise on-line (https://plbse.com/) and there we discuss concerning the tales of every athlete, we spotlight their charities and promote their merchandise as properly which could be shipped wherever within the space,” stated Witt. “We try this along with the grocery partnerships we now have which we’re wanting ahead to rising sooner or later. “

Ty Ballou seems again on the choice to work with Mahomes and he knew it might be successful.“We favored what Patrick did on the sector and off the sector, we noticed he did a variety of charity work even earlier than he began his basis,” stated Ty Ballou. “Definitely we didn’t know they’d wind up Tremendous Bowl champions within the first 12 months, however primarily based on his abilities and the stuff he does off the sector and available in the market, we determined to return out with the cereal.”

Ballou had the identical emotions with Mahomes Magic Crunch as he did with Flutie Flakes.

“It is rather Flutie-esque. As Flutie was rising and going viral, we had been in a position to take that product and put it in New England, after which Walmart and it grew and grew,” stated Ballou. “The one motive we’re not there but is due to the NFL license we are able to solely promote it in a restricted market round Kansas Metropolis.”Ballou then stated with amusing, “If we may promote this product in Tyler, Texas, it might completely be off the chart.”Mahomes’ web site (15andthemahomies.org) is “devoted to enhancing the lives of kids. The Basis will assist initiatives that concentrate on well being, wellness, communities in want of assets and different charitable causes.”