adidas & Transworld Honor Daewon Song With Full-Length Documentary

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Picture Credit score: adidas

This month, Transworld SKATEboarding (TWS) in partnership with adidas Skateboarding will come collectively to commemorate probably the most influential skate boarders of all time via a full-length characteristic documentary entitled DAEWON. The movie delves into Tune’s embellished profession, private life and showcases his invaluable contribution to skateboarding during the last three a long time. As a worldwide skate icon, Daewon has been acknowledged personally by hundreds of thousands of friends and followers world wide, and formally by TWS in 2018 with the “Legend Award” together with an official 2017 induction into “The Skateboarding Corridor of Fame”. His unique fashion and inventive technical trick skills have made him a family title to generations and he continues to impression present and future skaters worldwide by persevering with to maneuver skateboarding ahead together with his relentless drive to push the boundaries of what’s potential.

“Daewon left our universe a very long time in the past and floats round in his personal,” says adidas Skateboarding’s International Sports activities Advertising Director Jascha Muller of Daewon’s otherworldly skills. “adidas and Transworld got here collectively on the creation of this movie not solely to honor Daewon however for skateboarding’s collective reminiscence and for all generations to come back.”

Directed by Joseph Pease, DAEWON will likely be debuted at a public premiere in Los Angeles on Sunday, Could twelfth, adopted by a worldwide digital launch on Friday, Could seventeenth. The documentary illustrates Tune’s fierce dedication to the game over his lifetime, and the way his skills have consistently raised the bar and impressed others. All through the edit, fellow skaters Rodney Mullen, Marc Johnson, Tony Hawk, Mark Gonzales, Nora Vasconcellos, Torey Pudwill and lots of others weigh in to share accounts of their connection, and admiration for Daewon’s affect and continued impression on the skateboarding world.

“It was an absolute honor for Daewon to allow us to inform his story,” mentioned Director Joseph Pease. “Skateboarding wouldn’t be the identical with out him.”

In honor of the documentary, adidas Skateboarding just lately debuted #DaewonDidIt—an Instagram-driven contest that invited skaters world wide to add and submit clips of themselves replicating tips impressed by Tune’s legacy as an all-terrain skateboarding innovator. Activating his world fanbase, the decision to motion has united hundreds of skaters world wide, marking certainly one of adidas Skateboarding’s most profitable digital initiatives up to now.

To rejoice the reveal of DAEWON, adidas Skateboarding, TransWorld Skateboarding and Tune will host “Daewon’s Picnic”—a professional invitational contest occasion paying tribute to Daewon’s legacy of LA schoolyard picnic desk skating. Held on the afternoon of Sunday, Could twelfth a hand chosen roster of Professional skaters will compete in a multi-event picnic desk problem at certainly one of LA’s most well-known skateboarding faculty yards—Lockwood Elementary Faculty. The competition will focus on trick kinds that Tune pioneered all through the ‘90s and ‘00s with $20,000 in prizes up for grabs.

As a devoted associate and footwear sponsor of Daewon Tune, adidas Skateboarding is happy to visually acknowledge his profound affect as a real innovator in skate, and inspiration to hundreds of thousands.

DAEWON will likely be accessible to the general public on Could seventeenth by way of the adidas skateboarding website.

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