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MILAN — Thélios is making strides in advancing sustainability within the eyewear trade.
The Italian eyewear maker revealed Tuesday it has partnered with Mazzucchelli 1849, a number one acetate sheet producer, and with specialty supplies supplier Eastman – a pioneer in molecular recycling.
This confirms a WWD report final month, when Thélios chief executive officer Giovanni Zoppas stated in an interview that the corporate was mapping out a venture with two gamers and that in 2022 it deliberate to make use of acetate that’s recyclable.
“Sustainability has develop into a enterprise crucial,” stated Carlo Roni, R&D director of Thélios, revealing the partnership. “We’ve got chosen to workforce up with one of the best at school gamers — Mazzucchelli for acetate transformation and Eastman for molecular recycling — to work collectively on the event of latest sustainable supplies, which we hope will drive change in our trade.”
Aiming at decreasing the environmental impression of acetate frames to a minimal, the companions are collectively exploring a collection of eco-responsible formulation, utilizing licensed recycled content material and bio-sourced supplies.
Primarily based on Eastman Acetate Renew, these new formulation will match each the technical and aesthetic qualities of conventional acetates, whereas being extremely sustainable. By way of its Superior Round Recycling applied sciences, Eastman produces round merchandise which are licensed by the Worldwide Sustainability and Carbon Certification by mass steadiness allocation.
“This venture is a part of a sustainability path that Mazzucchelli has been pursuing for a number of years. We consider in sustainability and we’re proud to be a part of this virtuous cycle along with Eastman and Thélios,” remarked Giovanni Orsi Mazzucchelli, chairman and shareholder of Mazzucchelli 1849. “It’s because of the dedication of every particular person participant that it will likely be doable to attain a full sustainable transformation of the eyewear trade.”
Thélios became operational in 2018, a three way partnership between LVMH Moët Hennessy Louis Vuitton, which has a 51 p.c stake, and storied Italian eyewear-maker Marcolin proudly owning the rest. LVMH additionally owns a ten p.c stake in Marcolin.
Since its inception, Thélios has grown to provide and distribute eyewear collections for Celine; Loewe; Kenzo; Fenty; Fred; Berluti, and Rimowa. Along with Dior, additionally it is launching Stella McCartney’s assortment for spring. The corporate is unveiling a brand new model for males referred to as 9.81, a reference to the common fixed of gravity (9.81 Newtons).
“Thélios is a dynamic venture, and with Stella McCartney we wish to transcend [the norm], we wish to use recyclable supplies,” Zoppas advised WWD final month, including that it was key to enter into the round financial system.
The gathering displays the namesake designer’s dedication to eco-responsibility, and has allowed Thélios to take vital steps on this course. Among the many improvements cited by Zoppas, the lenses are composed of 40 p.c bio-based content material from castor oil. The frames are made utilizing bio-acetate, a extra ecological method containing bio-based content material derived from wooden and cotton seeds alongside plant-based plasticizers. The frames have obtained the Environmental Declare Validation from UL, validating their bio-based content material composition.
Thélios can be engaged on supplies, packaging and labeling, aware of Gen Z customers and their expectations.
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