Luxottica’s Manifesto on Sustainability Comes With Illustrations – WWD

SAY IT WITH IMAGES: Luxottica has tapped Italian illustrator Giacomo Gambineri to comprehend a sequence of pictures representing its manifesto on sustainability.

Dubbed “To see the fantastic thing about life,” the marketing campaign goals to relate Luxottica’s social dedication and environmental initiatives in less complicated and extra instant language with the purpose to facilitate engagement with completely different goal customers on social media.

Starting this week and persevering with to roll out within the coming months on the corporate’s social networks, the initiative focuses on speaking the 4 pillars of the Italian eyewear big’s practices, that are “dedication to excellence, visible well-being, social influence and defending the setting.”

Every of those facets is represented by examples, along with a spread of illustrations by Gambineri, whose work has appeared in worldwide shops together with Selection, The New York Instances, The New Yorker, Monocle and Wired.

“No person experiences the world in the identical means, however all people ought to be capable of see magnificence in it. That is our intention: To maintain folks seeing magnificence. Via their eyes by guaranteeing visible well-being with the excellence of our services, by our actions by having a constructive social influence and lowering the one on the setting….That is our imaginative and prescient and it has been since 1961,” mentioned a video-teaser posted on the corporate’s Instagram profile, which counts greater than 185,000 followers.

Luxottica’s “To see the fantastic thing about life” marketing campaign. 
Courtesy of Luxottica

Banking on the visible strategy, the corporate intends to encourage customers to find its initiatives, together with those aimed on the safety of landmark territories, such because the nationwide park of the Dolomites surrounding Belluno, a UNESCO heritage pure web site standing close to the corporate’s Agordo headquarters; the investments made in vegetation producing vitality from renewable sources; the manufacturing of sustainable eyewear collections; the promotion of the local cultural heritage, and the social welfare applications.

Particularly, Luxottica’s welfare system was first launched in 2009, on the top of the worldwide financial disaster, and consists of well being care, micro-credit, counseling and scholarships, amongst different initiatives.

Based by Leonardo Del Vecchio, Luxottica produces and distributes eyewear collections for vogue manufacturers starting from Giorgio Armani and Burberry to Prada and Versace and owns labels comparable to Ray-Ban and Oakley. In 2018, in a 46-billion-euro merger, Luxottica mixed with France-based Essilor.