The Third Ivy Park Collection with Beyoncé

adidas and Beyoncé current the third assortment of their ongoing adidas x IVY PARK collaborative partnership. Aptly titled “ICY PARK”, the gathering brings the streets to the slopes, infusing alpine-ready silhouettes with basic streetwear parts to ship an array of attire, footwear, and equipment that champion all types of artistic self-expression.  

Increasing on the partnership’s collaborative mantra, “The place is My Park”, the gathering is supported by a multi-media marketing campaign, playfully dubbed “ICY PARK”, which seeks to encourage creativity, individuality, and creativeness. With a marketing campaign that incorporates a numerous variety of collaborators, IVY PARK invitations all to assume outdoors the field. New faces featured embrace mannequin Hailey Bieber, report label CEO and rapper Gucci Mane, singer Kaash Paige, and fashions Akesha Murray, Shi Grey, and Kyla Coleman, to rejoice freedom of expression.  

Difficult perceptions of conventional performance-focused design and inspiring the wearer to make their park a wonderland, the “ICY PARK” assortment is refreshingly chill with dynamic appears and silhouettes all through.   

Effortlessly useful, relentlessly fashionable, and at all times inclusive, the gathering options numerous daring attire items matched with a number of complimentary equipment. Elevating versatility with important winter put on, the “ICY PARK” attire providing infuses alpine silhouettes with fake shearling and efficiency towel terry supplies, including texture for the quintessential cozy vibe. In the meantime, bringing the gathering’s evocative theme to life, choose attire and equipment boast a model new IVY PARK monogram, whereas others sport a playful ski tag print.  

The “ICY PARK” assortment additionally sees Beyoncé broaden her repertoire of footwear silhouettes with 5 new types together with updates to the IVY PARK Extremely Enhance, Discussion board Lo, Discussion board Mid, and Tremendous Modern sneakers . The gathering additionally introduces the IVY PARK Tremendous Modern Boot, boasting consolation and an enviable, cool design. Infused with wealthy textures and reflective particulars, the footwear providing reimagines mountain-ready type by the lens of Beyoncé’s distinct aesthetic perspective.  

The third adidas x IVY PARK assortment launches on February nineteenth on www.adidas.com/ivypark and can be obtainable in retailer and at choose retailers globally from February twentieth. Gadgets can be found in sizes XXXS – 4X with costs starting from $30 for equipment to $850 for outerwear.