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The WTA an ATP have picked up one other business award for Tennis United, the digital collection that supplied a voice to skilled tennis gamers and delivered unique content material to gamers and followers globally in 2020.
Chosen by a panel of 250 business specialists, the WTA and ATP has gained the ‘Sports activities Advertising Marketing campaign’ class within the SPIA Asia – Sport Industry Awards, particularly for delivering elevated fan engagement in the course of the COVID-19 pandemic.
Tennis United was nominated in the identical class as Main League Baseball (MLB) – ‘Open Day at Residence’, the ‘From Milan with Love’ live performance by AC Milan and Roc Nation, Tottenham Hotspur soccer membership’s ‘Digital Mascot Program’ and La Liga’s ‘Present your Workforce Colours’ Instagram filters for dwelling marketing campaign.
Hosted by Grand Slam doubles champions Bethanie Mattek-Sands (WTA) and Vasek Pospisil (ATP), Tennis United stood out for addressing essential points together with psychological well being, equality and inclusivity, and social accountability in addition to that includes light-hearted moments via social media challenges, discussions, and interviews.
Among the many 18 episodes which have aired, Naomi Osaka, Novak Djokovic, Garbiñe Muguruza, Andy Murray, and Stefanos Tsitsipas, in addition to tennis legends Martina Navratilova and Stefan Edberg have all been featured, together with many others. As well as, followers had the chance to witness WTA and ATP gamers work together with one another and with stars from different sports activities and cultures; the present featured friends from the worlds of worldwide soccer, the NBA, the NHL and music.
Final 12 months, Tennis United acquired honors by Leaders Sports activities Awards for greatest ‘Content material Creation’. The primary of 18 exhibits aired on 10 April 2020 and marked the primary time that the WTA and ATP Tour collaborated on a collection of content material.
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