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For Fall/Winter 2018, Y-3, the sportswear label created by adidas and Yohji Yamamoto, explores the idea of “NICE TO MEET YOU,” a nod to the continuing collaborative nature of the model. The gathering emphasizes craftsmanship, innovation, and custom—qualities synonymous with each the German sportswear icon and the famend Japanese designer.
But this season isn’t merely a return to the roots of Y-3. It’s a celebration of a historic partnership and a refinement of the model’s key traits: honesty, proportion, heritage, and the three stripes. The purpose: distilling the perfect of adidas and Yamamoto in daringly straightforward attire, footwear, and equipment. The gathering and its corresponding marketing campaign articulate a brand new imaginative and prescient of Y-3, rooted firmly within the current.
Honest, unvarnished moments—the Y-3 Fall/Winter 2018 marketing campaign interprets the bustling power of downtown Los Angeles and divulges color-drenched portraits of contemporary youth within the metropolis. Photographed by Angelo Pennetta and styled by Carlos Nazario, the pictures characteristic a various group of fashions emphasizing the gathering’s real-world relevance. Y-3 presents the marketing campaign editorial-style, every picture stands alone and communicates the story of the season by itself.
Innovation meets custom in Chapter 01 marketing campaign appears to be like that mix conventional Japanese artisanship, such because the Sashiko-inspired stitching, with the breakthrough applied sciences of adidas comparable to BOOST™.
In outerwear, XXL is the brand new medium, and oversize is the brand new regular. Y-3 exaggerates proportions to extremes to create patchwork, multi-fabric jackets and floor-skimming tailor-made wool black coats adorned with the signature three-stripe motif. Chapter 1 is expressed primarily in black—remaining true to the model’s DNA—with punctuations of white, navy, and vibrant yellow.
In footwear, Y-3 applies the Sashiko detailing to 2 new, limited-edition types. The Bynder Tremendous reinvents an adidas icon, the Famous person, whereas retaining its signature shell toe. The shoe’s black suede uppers are contrasted with vibrant white Sashiko-inspired stitching. In the meantime, the Bynder Excessive, gives a high-top model with a glossy nubuck heel patch and toe cap.
The primary drop of the Fall/Winter 2018 assortment will launch on June 29th at Y-3 flagship shops, Y-3.com, and choose retailers worldwide.
The Bynder Pack can be solely obtainable on-line and at Y-3 flagship shops from June 30th.
Chapter 1 Marketing campaign Credit:
Artistic Route: PL Studio
Photographer: Angelo Pennetta
Stylist: Carlos Nazario
Hair: Shingo Shibata
Make-up: Susie Sobol
Set Design: Alice Kirkpatrick
DOP: Terence Connors
Video: Punderson’s Gardens
Casting: Henry Thomas
Manufacturing: Pony Initiatives
Fashions: Alison Vanderbilt, Selena Johnson, Tyler Blue Golden, Wooseok Lee, Abdulaye Niang
Fb.com/adidasy3
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