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Herzogenaurach, November 6, 2019: adidas at this time reveals Uniforia – the Official Match Ball for UEFA EURO2020TM. Named in honour of the unity and the euphoria that soccer can convey, the ball is designed to have fun the togetherness that subsequent yr’s event will encourage throughout the continent as a part of its new search for 2020.
Drawing inspiration from the event’s revamped format which is able to see it performed out throughout 12 totally different European international locations for the primary time ever, Uniforia’s design commemorates the notion of crossing bridges, mixing borders and variety of fan and athlete via a novel collision of artwork and soccer. These parts have been the place to begin for the design strategy of the ball which started in 2018.
Anika Marie Kennaugh, Product Designer at adidas, commented: “When designing an Official Match Ball, we at all times look to mirror tradition; what’s the spirit of the road that we are able to proudly showcase within the stadium. What we noticed in our cities – all our key cities – is the necessity to come collectively and unite for change. As one of many main sporting occasions on the earth, UEFA EURO2020TM is a superb alternative to proudly showcase the ability of unity and to have fun sport as a connector of individuals, concepts and creativity.”
Uniforia’s design options daring, black brush-stroke model traces operating throughout the ball, symbolising the blurring of boundaries and crossing of borders as reflective of the competitors’s new transcontinental format. These broad strokes are interjected with flashes of vibrant, mild colors all through, as a celebration of the event’s variety and bringing collectively of various cultures.
As a celebration of unity to mark the 60th anniversary of the competitors, UEFA EURO2020TM will likely be held throughout 12 international locations in probably the most various event but. Enabling the event to be nearer to followers, the video games will happen within the 12 host cities of London, Glasgow, Dublin, Bilbao, Amsterdam, Copenhagen, St. Petersburg, Munich, Budapest, Rome, Bucharest and Baku – the GPS coordinates of every stadium function inside intricate designs on Uniforia, commemorating this distinctive and historic format.
The daring designs function on a ball that provides the identical high-performance construction and panels as latest FIFA World Cup fashions, however with a novel ‘Hello-White’ materials – permitting for higher visibility on the pitch for gamers.
Florian Alt, VP Model Advertising at adidas, mentioned: “On this ground-breaking event, adidas will have fun soccer – and sport – as a connector of the world. Soccer is for everybody, no matter who you’re, the place you come from or what floor you play on – it unites us all in play. With Uniforia, whereas it’s only a image, it’s a image all of us can – and will – unite behind.”
The UEFA EURO2020TM ball will likely be accessible to buy on-line, in adidas retail shops and chosen retailers from at this time.
For additional data please go to adidas.com/football or comply with @adidasfootball on Instagram or twitter to hitch the dialog.
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