Ninja Tune Reboots Trailblazing Label Big Dada as Label Run by and For Black, POC and Minority Ethnic People

The enduring Massive Dada file label is being rebooted by its distributor Ninja Tune, as a label run by and for Black, POC and minority ethnic individuals. This revamp is accompanied by a brand new brand and redesigned internet web page, alongside a slew of recent merchandise from sustainable clothes model Rapanui, with unbiased embroidery from Black-owned companies out of London.

“Working to amplify Black and racialised artists voices, Massive Dada appears to shift the narrative round this music, bypassing stereotypes to permit and encourage freedom to specific oneself for who they’re and need to be,” the label stated in a press assertion. “Massive Dada has an extended historical past and heritage which will likely be constructed upon while deepening its cultural id by supporting & providing sources to a brand new technology of artists.”

Based by hip hop journalist Will Ashon in 1997, Massive Dada have been an influential pressure within the underground hip hop, digital and dub scenes, with a Trans-Atlantic roster of noteworthy artists. A few of their iconic alumni embrace Wiley, Run the Jewels, Diplo and MF DOOM alias King Gheedorah, whereas their more moderen roster embrace the likes of Younger Fathers, Amon Tobin alias Two Fingers, Sampa The Nice and Hype Williams.

Massive Dada will even host new editorial think-pieces and long-form articles on their web site, alongside a useful resource part providing tips about navigate across the music trade, common authorized recommendation and gathering and distribution companies. There will even be psychological well being sources on the location for Black and POC artists.