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Nick J. January 25, 2021
Esports group Ninjas in Pyjamas introduced a whole rebrand on January 25, changing its longstanding black, gold, and white shuriken with a logo that takes its form from “historical Japanese emblems and Katakana,” in response to an official press launch from the group.
In a press release on the rebrand, Ninjas in Pyjamas CEO Hicham Chahine harassed the significance of widening the group’s skill to attach with its viewers. “Ninjas struggle as one, we’ve self-discipline, we keep calm and we encourage. A ninja may be everybody and we really feel it’s essential to create a narrative that anybody can join with,” Chahine mentioned.
The brand new brand has been within the works for over a yr and comes alongside a whole overhaul of NiP merchandise all emblazoned with NiP’s new shade scheme of neon, yellow, and black. William Bul, Ninjas in Pyjamas model supervisor and the person behind NiP’s transfer to the brand new model, defined that the brand new brand is each an evolution and an overhaul of NiP’s conventional brand.
“Within the brand new Shuriken is the previous Japanese phrase Nin, which is the start of Ninja and means ‘to use ego and coronary heart to the sting of the sword.’ We imagine that intricate particulars like these are essential to showcase and provide our followers with,” defined Bu.
The rebrand comes only a yr after NiP mentioned goodbye to a number of of its long-time Counter-Strike: International Offensive gamers. Their launch gave the impression to be a turning level contained in the Ninjas group.
What occurred to NiP CSGO?
Following three years of CSGO dominance, NiP suffered a basic decline from 2016 onward. Though the workforce remained a think about worldwide tournaments, it suffered from poor outcomes after its 2017 IEM Oakland win. The group tried to recreate one other model of its well-known Swedish roster round enduring stars Patrik “f0rest” Lindberg and Christopher “GeT_RiGhT” Alesund, however no mixture of gamers reignited the unique NiP spark.
In 2019, GeT_RiGhT was benched from NiP’s energetic roster. In 2020, f0rest and GeT_RiGhT reunited by signing with DIGNITAS. Whereas Ninjas in Pyjamas has carried out higher within the time since, the group remains to be making an attempt to return to its earlier kind.
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