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(Herzogenaurach, February 2018) For Spring/Summer season 2018, adidas Originals and Pharrell Williams make a journey to northern India to honor the traditional non secular Holi Pageant and to have fun the unity of coloration. The ensuing assortment leverages a breakthrough powder-dyeing method to create actually one-of-a-kind items. No two are alike. This third and ultimate chapter of the Hu Holi story delivers attire and footwear within the playfully iconic adicolor palette of blue, inexperienced, yellow, and purple—a cultural icon for the streets. A riot of daring major hues, the vary channels the soulfulness of the adidas Originals by Pharrell Williams collaboration, reflecting Pharrell’s founding imaginative and prescient of coloration as an equalizing drive amongst peoples.
The non secular Hindu pageant of Holi, also referred to as the “pageant of colours,” takes place every March to herald the arrival of springtime and the triumph of fine over evil. Pageant attendees paint their our bodies head-to-toe and fling brilliant powders within the air, hoping for long-lasting coloration of their day by day lives. Impressed by the magic and great thing about this expression, Pharrell re-envisions an adidas’ iconic adicolor supply. These items function a follow-up to the pristine Clean Canvas assortment and the hyper-color Powder Dye assortment beforehand launched.
Graphic and brilliant but easy in composition, Hu Holi adicolor items characteristic daring tone-on-tone mixtures. They exude an sincere and playful vibe, capable of be worn and styled for a number of events. The product and the colours are equal heroes within the design—placing in each texture and saturation. The gathering options 4 observe necessities: the highest, tee, shorts, and pants. In footwear, the glossy Tennis Hu Pk pairs its adicolor powder-dyed uppers with a contrasting crisp white leather-based lining.
Together with his imaginative and prescient of an adidas icon—filtered by means of the inspiring narrative of the Holi Pageant—Pharrell points one more highly effective, magical chapter of Hu.
Basic Launch:
March 16th, 2018 on-line, adidas Originals flagship shops and choose retailers.
Pre Launch:
March 2nd, 2018 adidas Originals shops India and On-line
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