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Initially teased within the adidas x IVY PARK launch marketing campaign, adidas and Beyoncé reveal 4 footwear types, all showcasing the gathering’s daring styling, and incorporating utilitarian particulars.
What began as an adidas soccer shoe now finds itself on recent terrain. The evolution of the Samba sneaker continues with the brand new IVY PARK Tremendous Modern 72. Vivid orange peeks by way of the clear platform outsole, whereas an modern lacing system wraps across the heel and permits the wearer to clip the sneakers to a fitness center bag.
Constructed for influence, the IVY PARK Ultraboost sneakers inject an adidas staple with utilitarian swag and angle. Featured in a deep maroon, the shoe incorporates energy-returning cushioning that creates a way of fluid movement for a easy experience. A hook on the heel clips to your fitness center bag, displaying off the daring type even once they’re not on.
Adidas launched the Nite Jogger on the working scene within the ’80s with a revolutionary design. As the following step on this legendary historical past, adidas x IVY PARK reimagine the long-lasting sneakers in two color-ways: the primary in a burst of maroon and photo voltaic orange, and the second in an eclectic mixture of ecru, grey, and photo voltaic orange. The up to date Nite Jogger incorporates the identical modern lacing system seen on the Tremendous Modern 72, with energy-charged cushioning that fuels each step with consolation.
The adidas x IVY PARK footwear will probably be accessible with the complete assortment, that features a choice of gender-neutral efficiency gear, attire, and equipment beginning on January 18, 2020 on-line at adidas.com and in choose shops. Costs for footwear vary from $100 to $200.
About adidas
adidas is a world chief within the sporting items business with the core manufacturers adidas and Reebok. Headquartered in Herzogenaurach/Germany, the corporate employs 57,000 folks throughout the globe and generated gross sales of round € 22 billion in 2018.
About Parkwood Leisure
Parkwood Leisure is a movie and manufacturing firm, document label and administration agency based by entertainer and entrepreneur, Beyoncé in 2010. With places of work in Los Angeles and New York Metropolis, the corporate homes departments in music, movie, video, dwell performances and live performance manufacturing, administration, enterprise growth, advertising, digital, artistic, philanthropy, and publicity. Below its authentic identify, Parkwood Footage, the corporate launched the movie Cadillac Information (2008), wherein Beyoncé starred and co-produced. The corporate has additionally launched the movie Obsessed (2009), with Beyoncé as star and government producer, the winner of the Peabody Award for Leisure, Lemonade (2017), and the Emmy®-nominated Homecoming: A Movie By Beyoncé (2019), which paperwork Beyoncé’s history-making efficiency on the Coachella Valley Music & Arts Pageant in 2018. Parkwood Leisure produced The Mrs. Carter Present World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018), and co-produced the ON THE RUN TOUR (2014) and ON THE RUN II (2018).
For press inquiries please contact
Beyoncé : Yvette Noel-Schure, Yns@parkwood-Ent.com
adidas : Maura Pezzotta, maura.pezzotta@adidas.com
Paul Wilmot Communications : Kathryn Stelmack, kstelmack@paulwilmot.com
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