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Based in 2019 by Elie Cohen Solal, Fairblue Denims is predicated in Paris. Its denims are made out of 100% natural cotton–GOTS Licensed and made in Italy with sustainable Candiani denim. In response to the model, the patns are processed sustainably from A to Z: no greenwashing, no use of water on the last stage, solely laser or ozone inside a ZDHC unit in Italy.
The story of Fairblue Denims begins with the documentary River Blue, which was an actual eye-opener for Solal. The movie, which follows the peregrinations of the well-known water knowledgeable Mark Angelo in Asian jeans-producing international locations, highlights the greater than catastrophic results of the denims business on the surroundings.
Solal needed to create his personal model of premium denim denims, and River Blue had a decisive impression on his mission. Fairblue was going to be completely centered on sustainability.
The manufacturing, the washing, the equipment and even the delivery has been designed to be as sturdy as attainable. Additionally, all of its denims characteristic a 100% vegan patch (Jacron) on their waistband as a substitute of the normal leather-based one.
Fairblue vegan patches
Solal says he’s extra centered on making a core capsule than popping out with new collections every season as most manufacturers do. He’ll as a substitute periodically add new and high pattern washes and types for a restricted time.
For males, Fairblue focuses on the core types: the thin, slim and the straight leg, The denims are available in a darkish traditional blue, a medium vintage-blue wash with a few rips, and in white.
Fairblue males’s denims type
For ladies, the gathering contains traditional and all the time trending types corresponding to skinnies, bootcuts and mother types. The entire ladies’s denims have a novel and particular characteristic: the push-up. This system cuts the denims on the again in order that they elevate the wearers’ rear.
Ladies’s bootcut denims by Fairblue
For now, Fairblue denims are bought completely on the model’s web site and retail between €119 and €139. However Solal has plans to broaden as quickly because the pandemic ends…
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