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adidas and Beyoncé proudly reveal the second product providing of their partnership with the adidas x IVY PARK assortment. Aptly referred to as “Drip 2”, the gathering consists of attire, that includes a number of items with inclusive sizing and gender-neutral efficiency gear, footwear, equipment, obtainable solely on adidas.com and adidas app on October twenty ninth and at retail on October thirtieth.
“That is my Park”
Revealed by way of a collection of photos and movies that includes Beyoncé, the artist, inventive visionary, mom and businesswoman asks the viewer to seek out their park — the place, imagined or actual, that defines and facilities them.
The place is your beast mode? What drives you? The place do your desires lie? What’s your motivation? The reply – “your park” and the second assortment from adidas x IVY PARK. Impressed by the internal magnificence, power, resilience and power of artists who’ve discovered their respective parks, Beyoncé and adidas have a good time remaining constructive and all the time discovering pleasure.
Because the world faces varied conflicts with unknown outcomes, Beyoncé seemed inward to seek out the flexibility to mentally, bodily and emotionally discover her park. Between video calls and what she and her youngsters name “Vogue Fridays,” Beyoncé discovered laughter and pleasure within the stillness that got here alongside along with her new way of life.
The Assortment
adidas x IVY PARK pushes the boundaries of conventional efficiency put on to ship a group that’s effortlessly purposeful, relentlessly trendy, and all the time inclusive. Rendered in a vivid shade palette of actual coral, mesa, yellow tint, darkish inexperienced and inexperienced tint, types illustrate a piece ethic as relentless and modern as that of their creator.
The Drip 2 assortment consists of all the things the wearer must personal the fitness center to life transition and makes use of UNITE FIT as the brand new normal of inclusive and genderless sizing, permitting a formidable measurement vary of XXXS-4X for the attire assortment in lots of types. For equipment, a choice of belts, socks and hats, alongside purposeful belt luggage, fanny packs and a duffle bag complement the utility and flexibility of the attire assortment.
IVY PARK additionally expands its footwear choices with six new types together with up to date colorways of the IVY PARK Extremely Increase, Nite Jogger and Tremendous Smooth 72 silhouettes, whereas introducing the IVY PARK Discussion board sneaker in each Mid and Lo choices. The footwear reinterprets traditional adidas silhouettes and incorporates modern lacing and hook methods, permitting the wearer to clip the footwear to a fitness center bag.
adidas x IVY PARK combines Beyoncé’s love of athleticism and style with adidas’ efficiency and innovation to push the boundaries of athletic put on and encourage anybody who understands that magnificence is greater than bodily look. True magnificence is within the well being of our minds, hearts and our bodies, and expresses itself by way of inclusivity, love, laughter, motion, and pleasure.
Beyoncé is the only proprietor of IVY PARK and one of many first Black ladies to be the only proprietor of an athleisure model. Collectively, adidas and IVY PARK share a respect and dedication to creativity, resilience and fairness.
The adidas x IVY PARK assortment shall be obtainable on-line at adidas.com on October twenty ninth and in choose shops from October thirtieth. Gadgets can be found in sizes XXXS – 4X. Costs vary from $25 for equipment to $200 for outerwear.
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