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The Rainforest
Alliance reveals that 68%* of Kiwis say the COVID-19
pandemic has made them extra aware about environmental
and social sustainability points. Seventy two p.c* state
that they’ve been making an attempt to make extra sustainable
buying choices, the place potential, for the reason that begin of the
pandemic.
Melanie Mokken, Markets Transformation
Supervisor Australia/New Zealand for the Rainforest Alliance
stated,
“As we face growing environmental and
social challenges, we already know that New Zealanders are
demanding extra from firms, with 83%** saying they agree
that companies aren’t doing sufficient to cut back
environmental affect. They need proof of how firms are
contributing to a more healthy and extra sustainable world, and
more and more wish to know the place their merchandise come from and
how they affect the planet. Shoppers wish to belief that
merchandise are sourced with respect for folks and
nature.
“COVID-19 disruptions to world provide
chains have centered the eye of customers and
companies on the place their merchandise come from, and the way
dependent all of us are on what occurs in different elements of the
world for the merchandise we use each
day.
Encouragingly, 70%** of New Zealanders say that
they search for labels that guarantee their decisions are higher
for the setting or guarantee greater animal welfare. In
addition, 67%** stated that they might make eco-conscious
decisions, even when it was costlier.
Within the new
analysis undertaken, forty one p.c* of Kiwis say that
they know that merchandise carrying the Rainforest Alliance
seal are extra socially and environmentally
sustainable.
“We are able to see that New Zealand customers
take into account sustainability to be the brand new baseline. Given the
present local weather disaster, customers need to have the ability to make a
actual distinction for folks and nature and are driving
firms to make extra formidable sustainability commitments.
Shoppers are additionally savvy; they perceive the unparalleled
energy of the collective and that collectively we will create the
constructive change all of us wish to see.”
Fortunately, it has
by no means been simpler to purchase sustainably. The Rainforest
Alliance seal signifies that farmers have been supplied with the
instruments, expertise and data wanted to drive extra sustainable
and worthwhile farming; and corporations reward extra
sustainable practices that assist shield forests, enhance
farmer livelihoods, promote human rights and help local weather
adaptation.
Making it simpler to buy
sustainably
The Rainforest Alliance proudly
works with a number of iconic New Zealand native manufacturers, comparable to
Whittaker’s chocolate, Pink Seal tea and Ti Ora. All
based in Aotearoa, these manufacturers provide an abundance of
sustainable decisions. Different licensed merchandise embrace
favorite kiwi family manufacturers, comparable to, Moccona and Milo,
in addition to Dole Bananas or Countdown’s own-branded
chocolate merchandise.
“We work with various
well-known manufacturers in New Zealand, that are all aware of
how they affect the planet. We, due to this fact, encourage
customers to search for the Rainforest Alliance inexperienced frog
seal and store sustainably to assist us make a constructive change
to our planet. With this one small selection, customers are
utilizing their buying energy to contribute to a bigger
motion for constructive change – one which helps the
livelihoods of farmers and forest communities who’re
equally dedicated to constructing a extra sustainable world,”
stated Melanie Mokken.
Following the merger between UTZ
and the Rainforest Alliance in 2018 the worldwide
non-profit organisation not too long ago enhanced its certification
program and customary, primarily based on public consultations with
enter from greater than 1,000 folks in almost 50 international locations,
representing greater than 200 organisations – from farmers to
board room representatives. The brand new Rainforest
Alliance 2020 Sustainable Agriculture Standard is
elevating the bar of sustainability certification, transferring from
a pass-fail strategy to concentrate on steady enhancements to
handle altering sustainability dangers, and leveraging new
applied sciences to higher monitor dangers and efficiency. The
new program will change present Rainforest Alliance and
UTZ certification packages from mid-2021.
“The brand new
certification program incorporates new instruments to help
farmers and corporations to set clear sustainability targets
and focus investments to enhance constructive impacts for folks
and nature. These instruments and improvements will help extra
resilient agriculture and assist make accountable enterprise the
new regular. That is more and more pressing in our age of
local weather change, biodiversity loss, and world inequality,”
stated Melanie.
“As companies look to reinvigorate
their operations throughout and after the COVID-19 disaster,
present improvements in sustainability certification can assist
construct extra resilient provide chains by means of a stronger focus
on steady enchancment, transparency and shared
accountability. Extra firms recognise that financial
viability can not exist with out social and environmental
sustainability. By demonstrating that they’re contributing
to a more healthy and extra sustainable world, firms are
serving to customers to make higher decisions and be a part of the
resolution,” stated Melanie.
*Independently commissioned
analysis carried out in December 2020 with 1,020 respondents
in New Zealand.
**Supply: Colmar-Brunton Higher
Futures 2020 report, outlines the highest issues for New
Zealand
customers.
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