WALES BONNER CAPTURES HER OWN JAMAICAN HERITAGE IN OUR FIRST COLLABORATIVE COLLECTION

After having first previewed on the runway throughout London Trend Week in January 2020, we at the moment are launching our first collaborative assortment with Wales Bonner. 

Heralded as one among her era’s brightest abilities, Wales Bonner is a cultural polymath who sees trend as an intuitive means to understanding a multiplicity of views, proposing a definite notion of luxurious, through a hybrid of European and Afro-Atlantic approaches. For Fall/Winter 2020, the designer brings collectively literary and musical references with distinctive craftsmanship to supply a group that explores Nineteen Seventies subcultures from the attitude of Caribbean youth in London. Reimagining adidas’ sporting and way of life heritage by means of the lens of Wales Bonner’s inimitable tackle trendy menswear, the inaugural realisation of the collaboration blends timeless aesthetics with elegant sportswear aesthetics. 

Talking on the collaboration, Wales Bonner explains “It was superb to get into the archive with adidas, and actually research the way it has been interpreted by totally different cultures throughout occasions. I used to be focused on elevating the acquainted, and bringing an eveningwear and tailor-made sensibility to this important assortment. 

Impressed by the designer’s personal Jamaican heritage, the gathering options quite a lot of fantastically crafted attire items. Central to this attire providing is a trio of hybrid adidas tracksuits, every one rooted within the traditional 3-Stripes trademark and reimagined with craft particulars resembling crochet stripes and outsized ribbing. In the meantime, a Yellow lengthy sleeve soccer jersey and a Multicolor knit roll neck function an ode to timeless Nineteen Seventies type. Rounding out the choice are two mushy cotton tees with satin sleeves; one in Blue and one in Brown.

Then, shifting to footwear, the gathering options Wales Bonner’s tackle the SL72 silhouette and two totally different variations of the long-lasting adidas Samba sneaker. First up, the SL72 Wales Bonner  captures the spirit of the Nineteen Seventies with a corduroy higher matched with wealthy velvet and vintage leather-based overlays, all sat atop a tricolor rubber outsole. Drawing on the inspiration of the gathering, this fastidiously thought-about replace to a timeless traditional is out there in Hint Pink/Collegiate Orange/Maroon and Hemp/Maroon/Forest Inexperienced colorways. Subsequent a Core Black/Cream White colorway sees Wales Bonner elevate the traditional Samba sneaker with crochet and hand-stitched particulars, in addition to an elongated tongue which extends over the laces. In the meantime, a Cream White/Brown colorway reimagines the Samba silhouette with a uncooked cotton higher, hand stitched particulars, velvet laces, and a translucent rubber outsole. 

Launching alongside the gathering is a visible marketing campaign shot by long run collaborator Harley Weir in addition to a movie by Durimel. 

Impressed by the Jamaican and Caribbean neighborhood’s cross cultural affect, the adidas Originals by Wales Bonner Fall/Winter 2020 assortment is out there globally on November twentieth at adidas.com and thru choose retailers.