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Immediately, adidas pronounces new colourways of Ultraboost 19 as cities and Creators all over the world rejoice the efficiency and cultural affect of Increase expertise. Customers are invited to ‘Really feel the Increase’ and fall in love another time with the sensation solely Increase in your ft can provide you.
This newest Ultraboost 19 replace affords the continued advantages of the revolutionised silhouette that was impressed by, and redesigned for, a brand new period of working and health.
Sam Helpful, VP Design, adidas Working, mentioned, “Increase is our nice working midsole expertise, offering the very best in consolation and vitality return in all situations. We proceed to evolve the fabric to create completely different cushioning experiences for various runners. For Ultraboost 19, we added 20% extra Increase to a totally streamlined higher building and Torsion design, giving runners extra vitality return in each stride. That comes with each a bodily and emotional feeling of confidence you’ll be able to solely get with Increase.
adidas designers and product builders labored with 1000’s of runners worldwide to completely reinvent the working shoe. Collectively, they simplified the unique adidas Ultraboost from 17 items to only 4 performance-driven elements, making a lighter reimagined silhouette with extra vitality return for a brand new working expertise. Product advantages embrace:
- Optimized midsole with 20% extra Increase to inject extra vitality into every step.
- The brand-new Torsion Spring propels you ahead effortlessly. The results of this high-tech configuration is a shoe that blasts again extra vitality and strikes with you.
- The 3D Heel Body cradles the foot on affect, offering enhanced help and stability for a extra assured run.
- The pioneering one-piece Primeknit 360 higher snugly wraps the foot for enhanced help and light-weight consolation.
Since its 2013 launch Increase has proceeded to set new requirements for consolation and design, serving to athletes throughout a number of sport classes together with working, basketball, tennis, golf, skateboarding and baseball. Increase will proceed to be a part of probably the most forward-thinking product improvements from adidas, together with the just lately unveiled FUTURECRAFT.LOOP – a 100% recyclable efficiency working shoe.
adidas shall be celebrating the expertise’s affect on sport tradition with its ‘Really feel the Increase’ marketing campaign that may proceed to rollout all through the season.
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