Apo Conerpo promotes quality and sustainability

Italian fruit and vegetable producer organisation Apo Conerpo has launched a brand new challenge aimed toward selling “sustainability, high quality and wholesomeness” in provide chains throughout Europe.

Referred to as In&Out, the three-year marketing campaign follows the conclusion of Fruit24, a challenge led by the group to spice up consumption of recent produce.

The brand new initiative has the backing of the EU and is designed to assist tens of 1000’s of growers each in Italy and throughout the continent, serving to them to supply extra sustainably.

“After the optimistic expertise we had with Fruit24, In&Out represents one more step ahead and a high quality leap,” mentioned Davide Vernocchi, president of Apo Conerpo. “In actual fact, this new communication marketing campaign focuses on the distinctive options of our members’ merchandise.”

The primary activity of In&Out shall be to advertise fruit and greens which were grown economically, ethically and with respect for the atmosphere, whereas on the similar time fostering round economies that assist farmers, save sources, and encourage seasonality.

There may also be an emphasis on meals security for shoppers, full traceability, and the very best high quality by way of style and vitamin.

“In&Out will present shoppers with details about the style and high quality of European fruit and veggies, serving to them uncover the provision chain behind a peach, pear or apple,” Vernocchi defined.

The point of interest of the challenge, mentioned Vernocchi, shall be Apo Conerpo’s personal provide chain. “As a producer organisation, we signify 51 cooperatives, over 6,000 farms and 30,000 cultivated hectares,” he continued.

“Apo Conerpo is a flagship for the Italian agri-food system and a mannequin for European POs. Sustainability is in our DNA: for some time now, our members have been at work assembly necessities that transcend the minimal threshold established by the establishments, implementing even stricter measures, actions and controls, setting even greater high quality requirements. As a PO we will say that we’re already working within the course indicated by the sustainability aims of the UN Agenda 2030.”