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Yohji Yamamoto and adidas mark Y-3’s 15th anniversary as a second to look ahead. In consequence, Spring/Summer season 2018 follows a easy directive: fuse the most effective of Yohji with the most effective of adidas to think about new breakthroughs in attire and footwear.
This inventive idea—returning to the core DNA of its makers—is mirrored in Chapter 2 of the model marketing campaign, which highlights the gathering’s second retail drop. Photographed by Alessio Bolzoni and styled by Mauricio Nardi, Chapter 2 captures fashions in opposition to an array of colourful backdrops. Bolzoni’s stark flash lighting casts dramatic shadows behind every silhouette, emphasizing the gathering’s daring new shapes and types.
This aesthetic language enhances the graphic nature of this season’s attire. Chapter 2 sees a brand new visible that includes Japanese cobra and leopard illustrations created by Yohji Yamamoto’s long-time collaborator Mr. Taishi Hayashi. These photos are emblazoned and embroidered on lengthy shirts, hoodies, t-shirts, and cross-body luggage.
The season’s silhouette is unfastened, voluminous, and lower generously away from the physique. The traditional adidas three-stripe sweatpants are rendered in XXL sizing and styled with billowing tees. Breaking the minimal and largely monochrome colour palette is a lush, jungle-inspired, all-over print button-down shirt a print additionally designed by Mr. Taishi Hayashi.
The most recent drop of the Spring/Summer season 2018 assortment is obtainable at Y-3 flagship shops, Y-3.com, and choose retailers worldwide.
Chapter 2 Marketing campaign Credit:
Pictures: Alessio Bolzoni
Artwork Path: PL Studio
Styling: Mauricio Nardi
DP: Jack Shanahan
Hair: Chi Wong
Make-up: Zenia Jaeger
Casting: AM Casting
Manufacturing: Pony Tasks
Fashions: Serge Sergeev, Tyler Reid, Tyg Davison, Tay Demery
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