Y-3 Debuts Chapter 3 of The Spring/Summer 2018 Campaign and two New Black Boost™ Footwear Styles

Y-3 is launching the third and ultimate chapter of the model’s Spring/Summer time 2018 marketing campaign which re-envisions the icons of adidas by way of the lens of Yohji Yamamoto: graphic, pure, and persistently forward-thinking.

Capturing in black and white, photographer Alessio Bolzoni captures fashions in kinetic poses in a wide-open meadow in opposition to a sky billowing with clouds. The stark background brings into hero focus the brand new assortment, which fuses sport and trend to create a brand new uniform for contemporary streets. Styled by Mauricio Nardi, the vary emphasizes voluminous attire—skirts, tunics, parkas—adorned with the signature adidas three stripes. Tracing the fashions’ our bodies, the stripe motifs create a dynamic sense of motion and unite the solid as a military of adidas.

The marketing campaign additionally previews two unique variations of lately launched Y-3 footwear kinds, the Kusari and the Saikou, each of which at the moment are accessible with black BOOST™ midsoles.

The Kusari leverages each design and performance in its mixed-material higher, comprised of stretch mesh and leather-based. Its singular anchored lacing system is engineered for max stability and optimum match, whereas concurrently creating an iconic graphic motif alongside its sides. The shoe’s XXL tongue provides distinctive consolation and stylistic aptitude. Lastly, adidas BOOST™ cushioning know-how, featured in black, brings a responsive, energized really feel to each step.

With its modern, two-piece Primeknit higher, the Saikou symbolizes Y-3’s dedication to aesthetic minimalism. The sock-like design wraps the foot in adaptive help whereas adidas black BOOST™ cushioning maximizes consolation. On its sides, the Saikou incorporates a three-stripe motif in excessive abrasion that additionally creates the shoe’s lace loops.

The Kusari & Saikou Black BOOST™ might be accessible on March 23^rd at Y-3 flagship shops, Y-3.com, and choose retailers worldwide, alongside the most recent drop of the Spring/Summer time 2018 Assortment that hits shops on March 15^th.