[ad_1]
adidas Basketball is thrilled to announce the signing of 4 exceptional Additional time Elite (OTE) athletes as NIL model ambassadors: Ian Jackson, Karter Knox, Mikel Brown Jr., and Adam Oumiddoch. This quartet of signings marks a big step in adidas’ ongoing dedication to the game’s evolution and funding in the way forward for basketball.
This collaboration is a strategic extension of the multi-year partnership established in October 2023, the place adidas was named the unique attire and footwear sponsor of OTE. Each organizations share a unified imaginative and prescient centered round an athlete-first strategy, guaranteeing the well-being and growth of OTE gamers stay pivotal to their collaborative efforts.
“The partnership with Additional time Elite and the mixing of those gifted younger hoopers into the adidas household empowers us to champion the longer term leaders of basketball and reaffirms our pledge to the game’s development,” stated Eric Sensible, adidas Basic Supervisor of World Basketball. “We’re immensely proud to foster a collaborative surroundings that not solely equips athletes with performance-driven adidas merchandise however propels them to success past the courtroom.”
This alliance presents OTE athletes an unprecedented platform to construct relationships inside adidas, and the model in flip secures early publicity to next-generation stars. The newly minted NIL ambassadors is not going to solely embody the spirit of adidas Basketball however may even have entry to instructional alternatives starting from product testing to visiting adidas headquarters to mentorship alternatives and NIL preparedness.
Highlighting the ambassadors:
- Ian Jackson (Class of 2024) – A 2024 McDonald’s All-American and two-time gold medalist with USA Basketball, now dedicated to the College of North Carolina.
- Karter Knox (Class of 2024) – Additionally a 2024 McDonald’s All-American, celebrated as Florida’s prime participant and the 3A Florida Participant of the 12 months in his junior yr, with a gold medal from the 2022 USA Basketball U17 Nationwide Staff.
- Mikel Brown Jr. (Class of 2025) – A promising flooring basic who’s presently capturing 39% from three and exploring dozens of scholarship presents from excessive main Division 1 schools.
- Adam Oumiddoch (Class of 2026) – One of many High 20 gamers in his class, a sophomore who’s the one underclassmen at OTE averaging double figures in scoring.
“adidas is targeted on the following era athlete, and their dedication to offering OTE gamers with alternatives to broaden their very own manufacturers aligns completely with how we glance to empower our gamers,” stated Jack Jenkins, VP, Model Partnerships at Additional time.
The 2 manufacturers have kicked off their partnership in a giant approach, amassing tens of millions of views, with shared content material creation throughout league video games and visits from present adidas athletes together with Donovan Mitchell and Trae Younger.
As an thrilling extension to the partnership, OTE and adidas will highlight prime highschool skills, together with three NIL ambassadors, in 4 league video games throughout two days in Indianapolis, coinciding with NBA All Star Weekend festivities. These video games promise to be a showcase of elite younger expertise and will likely be broadcast reside on Amazon Prime Video, YouTube, and all league social channels.
February fifteenth, 2024
7 PM ET – City Reapers vs YNG Dreamerz
9 PM ET – Cold Hearts vs RWE
February sixteenth, 2024
2 PM ET – Metropolis Reapers vs Chilly Hearts
4 PM ET – RWE vs YNG Dreamerz
For extra on adidas Basketball
adidas Basketball:
IG: @adidasbasketball / @adidas
Twitter: @adidashoops / @adidas
FOR MORE INFO:
adidas.com/basketball
About OTE:
Additional time Elite (OTE) is a basketball league that includes prime 16-20-year-old home and worldwide gamers. There are eight groups within the league, and video games are performed primarily at OTE Enviornment in Atlanta. OTE, owned and operated by Additional time, brings followers as shut as attainable to the motion by way of broad digital distribution on accounts which have tens of millions of followers.
Whereas enjoying within the league, gamers obtain modern, cutting-edge schooling and coaching to arrange them for faculty {and professional} basketball.
About adidas:
adidas is a world chief within the sporting items business. Headquartered in Herzogenaurach/Germany, the corporate employs greater than 59,000 individuals throughout the globe and generated gross sales of € 22.5 billion in 2022.
[ad_2]
Source link
