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This season, we current adidas Originals and Wales Bonner SS21 collaboration. Having first been previewed throughout Males’s Paris Vogue Week in September 2020, the gathering builds on Wales Bonner’s exploration of the diasporic connections between Britain and the Caribbean.
The place the primary assortment for Autumn/Winter 2020, “Lovers Rock” mirrored the British-Jamaican group in London within the seventies, the Spring/Summer season 2021 Assortment “Essence” explores the early eighties origination of dancehall music in Jamaica. Spring/Summer season 2021 sees Wales Bonner infuse quite a lot of iconic adidas appears with wealthy references. All through the gathering a heightened focus is positioned on tailoring because the designer evokes British morning costume, romanticized with magical, discovered buttons. The attire providing options reimagined 70s period items together with shorts, t-shirts, and tracksuits which have been elevated with classic minimize strains, wealthy ribs, mesh, and verify prints.
The gathering additionally hosts quintessential updates to the adidas Samba and Nizza silhouettes. Chosen for its wealthy footballing heritage, the WB Samba sneaker consists of a full leather-based higher with a suede toe cap and heel tab as properly distinction topstitching particulars, satin lining, leather-based stripes, co-branded particulars all through, and supplementary crochet laces. The basic silhouette is then made up in two putting colorways: Core Black/Prime Inexperienced and Collegiate Navy/Cream White/Mono yellow. In the meantime, the WB Nizza Lo boasts a canvas higher with thick topstitching particulars and enamel eyelets, in addition to a vulcanized outsole. The fastidiously crafted sneaker is then capped off with co-branded particulars all through and is obtainable in three colorways: Core White/Daring Pink/Mist Solar, Night time Indigo/Mono Yellow/ Cream White, and Unity Purple/Glaze/Cream white.
The adidas Originals by Wales Bonner Spring/Summer season 2021 assortment is obtainable globally on March twenty sixth at adidas.com, Confirmed and thru choose retailers.
Photographic marketing campaign and quick movie shot in Jamaica by Jeano Edwards.
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