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| March 05, 2021
In international locations world wide, cotton is woven into the material of on a regular basis life. Whereas the material is used for every little thing from excessive vogue to hospital dressings, its cultivation will be harsh on the atmosphere. One other challenge: cotton farmers have traditionally been poorly compensated for his or her efforts. Can these two issues be addressed on the similar time?
Via its transformative initiative, the Primark Sustainable Cotton Programme is proving that producing cotton will be each extra sustainable AND present financial empowerment to girls. This system trains farmers throughout India and Pakistan in additional sustainable farming practices, reducing water, chemical pesticide and fertilizer utilization and enhancing the farmers’ livelihoods by means of elevated revenue.
On Wednesday, March 3 we held a particular session, Utilizing the Energy of Partnership to Drive Sustainable Change Introduced by Primark, a part of Related British Meals. We heard from the ladies who created this profitable initiative: Katharine Stewart, Group Company Duty Director at ABF and Primark’s earlier Moral Commerce and Environmental Sustainability Director; Alison Ward, CEO of CottonConnect, the place she leads a crew of over 50 staff, impacting the lives of over 560,000 cotton farmers in India, China, Pakistan and Peru; and Reema Nanavaty, a human rights activist and Director of the Self-Employed Ladies’s Affiliation (SEWA) in India. Jeanne Meserve, award-winning journalist and former CNN correspondent, moderated the dialog.
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