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With 4 in 10 (43%) ladies beginning mountaineering in the course of the pandemic*, adidas TERREX is pushed to develop merchandise which are particularly designed for this rising neighborhood. The newest step on this journey is the launch of the brand new adidas TERREX WMN Hiker Mid Rain.Rdy – a mountaineering shoe developed particularly for the feminine anatomy.
Knowledgeable by women-specific insights and examined alongside one of many largest women-only mountaineering communities in Europe, the shoe permits feminine hikers to attach with nature in consolation. Alongside the shoe, adidas launches an all-new attire vary.
“Our analysis reveals that being outside in nature motivates 96% of girls throughout international locations to hike, as they appear to attach with nature and escape the on a regular basis” says Rebecca MacKay, Product Supervisor at adidas TERREX. “Working alongside our inside last-specific staff to achieve insights from hundreds of foot scans, we have been in a position to analyse and design a shoe that matches what our analysis confirmed ladies are searching for: mountaineering merchandise which are comfy, sturdy, and importantly, provide efficiency. We hope this new vary will proceed to assist ladies all around the world to expertise the transformative energy of the outside.”
DESIGNED WITH AND FOR WOMEN
Throughout the growth course of, adidas TERREX’s design staff explored the methods the feminine foot hits the bottom while mountaineering and the impression this has on the Achilles tendon. The perception from teams within the mountains, anatomic foot specs, and ladies’s testing suggestions made this mountaineering shoe superior in consolation and assist.
With these insights in thoughts, the staff created various potential female-specific lasts and gathered the ideas on these from a number of members from the Munich Mountain Ladies, a neighborhood of over 24,000 mountain-loving ladies, who join and empower ladies, digitally and in actual life. Their invaluable perception allowed the staff to evaluate which placement of cushioning and assist offered the simplest mountaineering expertise, in addition to monitoring sturdiness between prototypes.
Leveraging these distinctive insights, the adidas TERREX WMN Hiker Mid Rain.Rdy was fashioned making it the proper shoe for ladies trying to benefit from the outside, from informal walks to weekend hike journeys. Key options of the shoe embody:
- Waterproof: Hikers can really feel dry even when the climate surprises, due to the RAIN.RDY waterproof supplies and development.
- Continental™ Rubber outsole: For extraordinary traction in moist and dry situations.
- Consolation meets safety: The stretchy collar materials and padding offers an additional layer of consolation whereas serving to preserve hiker’s ankles protected.
- Made with recycled supplies: Made with at the least 50% recycled content material, this product represents simply considered one of adidas’ options to assist Finish Plastic Waste.
Launching alongside the adidas TERREX WMN Hiker Mid Rain.Rdy is an all-new women-focussed adidas TERREX attire vary, making certain hikers are outfitted with the newest know-how from head to toe. The attire vary is all made partially with recycled supplies and options:
- Girls XPLORIC RAIN RDY. JACKET – A water-resistant jacket that incorporates a hidden zippered safety pocket and a two-way entrance zipper. RRP €330.
- Girls MT Full Zip Fleece – The breathable grid fleece jacket for layering contains an additional gentle collar lining for a pleasant stand and gentle really feel. RRP €75.
- Girls MT Tee – Design impressed by the outside, this tee options layered again shoulder seams and an extended again hem drop. RRP €40.
- Girls MT throughout printed tights – With its refined print, these tights embody an additional vast waistband along with reflective branding.
The adidas TERREX WMN Hiker Mid Rain.Rdy (RRP €150) can be obtainable from March eighth on the adidas app, by way of www.adidas.com/terrex and chosen retailers. The attire vary can be obtainable from March 8th.
* 1,301 of girls between the ages of 18 and 35 residing in Germany, UK, and US have been questioned. The analysis was carried out by GroupSolver® on-line platform between April 30th – Could 12th.
About adidas TERREX
If nature may speak, it’d inform us all to get out extra.
It’d say whoever you’re, wherever you’re from, you belong out right here.
It’d say you’re all welcome so come journey, destress, really feel higher. It’d ask us to please be kinder. To have its again prefer it has ours. It’d say shield me, be acutely aware and work collectively – as a result of we owe all of it to the nice outside.
It’d say carry your pals, your neighborhood and produce your loved ones, let’s all join. Let´s come collectively and inform the world what we imagine nature needs them to listen to. Let’s go, unite and preserve pushing what’s potential. Let´s encourage each human being to seek out their very own particular person summits.
Let´s allow all people to dwell a extra linked, acutely aware and adventurous life.
We’re adidas TERREX
We’re #UnitedBySummits
About adidas
adidas is a world chief within the sporting items trade. Headquartered in Herzogenaurach/Germany, the corporate employs greater than 61,000 folks throughout the globe and generated gross sales of €21.2 billion in 2021.
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