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As with the earlier adidas x IVY PARK choices, this newest drop options distinctive seems with inclusive and gender-neutral sizing in style kinds, efficiency gear, footwear and equipment. The road is accessiblein adidas shops andon-line at adidas.com/ivypark on February 9th and February 10th in choosepartnerstores, globally.
PARK TRAIL is a vacation spot you wish to discover irrespective of the setting . Whether or not scaling that summit you’ve been coaching for or exploring inward to succeed in a peaceable way of thinking, it’s clear that the trail down the PARK TRAIL is an expedition price taking. PARK TRAIL celebrates the good outside in addition to an city journey. The Path will lead you thru the concrete jungle or the mountains in fashion. With the brand new PARK TRAIL assortment from adidas x IVY PARK, each the journey and the vacation spot are celebrated with seems that perform equally as style and efficiency.
The marketing campaign is centered round embracing exploration and journey to the fullest and guides us to a spot of marvel and revelation via time, house and self-transformation. This expertise depicts each the pure and the metaphysical, which might be as literal as an exhilarating stroll down a nature path or a metropolis sidewalk or extra summary, exploring inward and discovering new dimensions.
Forged members are depicted in a contrasting city surroundings that options pure and unnatural components infused with inspiration from hip-hop 90’s tradition. Photos from the marketing campaign are realized with enhanced lighting, daring manufacturing design and elevated styling aesthetics. The model makes use of this narrative to convey the thought of getting misplaced, then discovering your self via your personal PARK TRAIL.
The marketing campaign stars entertainer and international famous person, Offset and his son, Kodi, supermodel and actress Devon Aoki and rising star rapper/singer Ice Spice. Japanese Instagram star and style icon/mannequin, Coco Princess, American NFL Soccer sensation Jordan Fuller, NCAA creative gymnast Nia Dennis {and professional} American soccer participant Dani Weatherholt, {and professional} skateboarder, Diego Nájera spherical out the varied solid who deliver this wonderful marketing campaign to life.
The Assortment
The PARK TRAIL attire assortment serves as inspiration for learn how to create your personal journey and discover your park. As gritty as they’re glamorous, these versatile attire seems re-think basic out of doors kinds and interpret them via elevated materials, highly effective iconography, prints, sequins, camouflage, incorporating utilitarian convertibility. Layering and on-body storage are emphasised all through the gathering, which is conceived for perform and style. PARK TRAIL will empower you to really feel elegant but geared up for any trek. The palette excites with colours that embody Sol Ange (photo voltaic orange), Mojave (focus orange), Lake-Her (legacy indigo), Denali Inexperienced (wild pine), Yosemite (purple), White Sands (cream white), Pynes (pulse lime) together with a signature Canyon print (camo print).
PARK TRAIL’s footwear elevates well-known IVY PARK classics whereas including distinct newness. Taking cues from iconic kinds from the adidas archives, PARK TRAIL footwear is thoughtfully reworked via the IVY PARK lens. The IVY PARK TT2000 basketball shoe makes its debut on this assortment and is accessible in two thrilling colorways. PARK TRAIL’s footwear is locked down by trendy textures, unique prints, graphic modular accents, and vibrant colorways, making certain you’re prepared for the formidable journey forward.
Taking cues from the road’s signature grownup kinds, the IVY PARK child’s assortment options trendy and versatile sportwear, outerwear and equipment – all thoughtfully reworked via the IVY PARK lens.
Notes to Editors
The adidas x IVY PARK “PARK TRAIL” assortment consists of:
- Vogue highlights together with the Camo Sequin Jacket, Camo Fur Coat, Camo Canvas Monitor Go well with
- Energetic highlights together with the Round Knit Camo Crop, Tight, Zip Hoodie
- Basis highlights together with the Knit Camo Jacquard Sweater, Camo Hidden Pocket Crew Neck Sweatshirt
- Footwear highlights together with the IVP High Ten 2000 (TT2000)
- Accent highlights together with the Camo Reversible Bucket Hat, Camo Convertible backpack
- Materials together with camo cotton canvas and cotton twill, camo sequin, camo fake fur, nylon + stretch woven
56 attire kinds (together with Inclusive Sizing), 12 equipment, 3 footwear kinds (with one tyle, the TT 2000, in two colours)
Unisex Common and Outsized suits
Males’s Common and Tight suits
Girls’s Tight, Common and Outsized suits
Sizes from XXXS-XXXXL
Costs from $30 US to $600 US
KID’S COLLECTON
12 attire kinds, 4 child’s equipment kinds, 1 footwear fashion
About Parkwood Leisure
Parkwood Leisure is a movie and manufacturing firm, file label, and administration agency based in 2010 by entertainer and entrepreneur Beyoncé. With workplaces in Los Angeles and New York Metropolis, the corporate homes departments in music, movie, video, reside performances and live performance manufacturing, administration, enterprise improvement, advertising and marketing, digital, inventive, philanthropy, and publicity. Below its authentic identify, Parkwood Footage, the corporate launched the movie Cadillac Data (2008), by which Beyoncé starred and co-produced. The corporate has additionally launched the movies Obsessed (2009), with Beyoncé as star and government producer, the winner of the Peabody Award for Leisure, Lemonade (2017), the Emmy®-nominated Homecoming: A Movie By Beyoncé (2019), which paperwork Beyoncé’s history-making efficiency on the Coachella Valley Music & Arts Competition in 2018, and the Emmy®-winning Black Is King (2020). Parkwood Leisure produced The Mrs. Carter Present World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018) and co-produced the ON THE RUN Tour (2014) and ON THE RUN II (2018).
About adidas Originals
Impressed by the wealthy sporting heritage of adidas – one of many world’s main sports activities manufacturers and a worldwide designer and developer of athletic footwear and attire – adidas Originals is a way of life model based in 2001. With the adidas archive at its basis, adidas Originals continues to evolve the model’s legacy via its dedication to product innovation and its capacity to filter the creativity and braveness discovered on courts and sporting arenas via the lens of up to date youth tradition. Marked by the long-lasting Trefoil brand that was first utilized in 1972 and championed by those who proceed to form and outline inventive tradition, adidas Originals continues to paved the way because the pioneering sportswear model for the road.
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