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Oakley companions with chef and celebrated rapper Action Bronson, to launch an inspirational movie that celebrates self-expression and encourages individuals to consider in themselves, to ‘Be Who You Are’.
The model anthem highlights sporting superstars Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester alongside on a regular basis athletes.
The movie launch is supported by a global social marketing campaign that includes a few of the world’s largest athletes and members of Staff Oakley: Rohit Sharma, Patrick Mahomes, Mikaela Shiffrin, Mark Cavendish, Valentino Rossi, Marc Marquez, Juju Smith-Schuster, Ryan Scheckler and Jamie Anderson, in addition to athletes set to compete on the world’s largest stage in Tokyo, together with Andre de Grasse, Caroline Marks, Italo Ferreira, Aori Nishimura, Damian Lilliard, Hideki Matsuyama and extra.
The marketing campaign launch follows the discharge of Oakley Kato, eyewear born from 45 years of disruptive innovation and engineered to shatter the boundaries of sport efficiency. On sport’s largest stage this summer season, Oakley Kato will flip gold with a Prizm™24K lens.
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