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Take into account working with a packaging engineer the following time you launch a brand new product or as you’re taking steps to make your model extra sustainable. Customised packaging options create much less waste, fewer emissions, and extra financial savings to go on to your prospects.
Most manufacturers know not solely the branding alternatives that customized packaging
presents but additionally the environmental advantages.
Every species of marine
turtle
has been recorded as being caught in plastic ocean air pollution. And, while we are
recycling more
packaging,
we’re additionally utilizing extra packaging than ever earlier than.
It’s a model’s accountability to deal with this sustainability
issue
and use higher packaging, but additionally much less of it.
However the place do the ideas of ‘higher’ packaging and ‘much less’ packaging cross?
Does much less at all times imply higher?
This considerably rhetorical drawback is solved by value-engineered packaging.
What’s value-engineered packaging?
Worth-engineered packaging makes use of technical design, supplies expertise and
environmental coverage to affect the creation of your packaging from the bottom
up, particularly in your product(s).
This idea is in opposition to go-to packaging options which are readily
accessible off the shelf.
A packaging engineer is a person with a background in physics, design and
sourcing supplies — they’re liable for creating your excellent, sustainable
packaging options. They have a look at not simply the bodily packaging used but additionally
the place (and the way) it’s produced, and its place in your fulfillment process and
supply
chain.
Additionally they take components resembling safety, thermal insulation and ease of use
throughout the supply course of into consideration.
Picture credit score: Packhelp
A fantastic, real-world instance of worth engineered packaging is
Raylo. The British telco model worked with a
packaging
engineer to
create a single packaging resolution for its iPhone subscription service — that
lowered its packaging prices by 11 %, and its general cargo weight by 21
%.
The corporate did this just by redesigning a typical mailing field to swimsuit its
pre-packaged telephone, whereas additionally encapsulating all the required equipment.
It isn’t about reinventing the wheel
Once you analysis “sustainable packaging,” most assets focus solely on the
supplies used:
These are all pioneering concepts that may additional form the business. However these
ideas concentrate on simply the supplies getting used, fairly than how the supplies
are used.
What’s extra sustainable — plant-based bubble wrap or a packaging resolution that
removes the necessity for any type of inside cushioning?
So, as you’re taking steps into the world of packaging sustainability, take into account the
function that bodily design can play, too.
Worth-engineered packaging appears at all of your packaging merchandise, as well as the
processes
by which your packaging is used. With this complete method, yow will discover
value reductions but additionally environmental financial savings.
A packaging engineer appears at all your merchandise and packaging, and makes use of them
to affect a single, new packaging design. Packaging that may go from storage
to out the door as shortly as attainable saves you time and spends much less vitality and
assets within the course of.
Sustainability and value-engineered packaging
Picture credit score: Packhelp
There are a number of advantages to value-engineering your packaging over
off-the-shelf choices:
-
Makes use of much less: Packaging that’s designed particularly in your product solely makes use of
the quantity of fabric that’s needed. Whereas the packaging is tailor-made to
your merchandise’ form and measurement, safety is way from compromised. Safety is
constructed into the design of the packaging product. Inside anchor factors to
maintain your product in place imply that there’s no want for a second kind of
packaging filler. The result’s fewer supplies being wanted to carry out the
identical function. -
Decrease carbon footprint: As your value-engineered packaging makes use of solely the
needed quantity of supplies, it weighs much less — that means fewer emissions
created throughout manufacturing, supply and delivery. Bonus tip: One other manner
to decrease your packaging’s carbon emissions is to make use of centrally or domestically
positioned producers. Moreover, packaging designed in your particular merchandise signifies that much less vitality is expended in delivering your orders. This kind of packaging additionally saves cash within the type of decrease supply charges — a saving that may make your model extra sustainably and financially aggressive. -
Much less want for fillers: The facility of customised packaging comes from the
variety of jobs it will probably do, thus eliminating the necessity for different packaging
merchandise. That’s one much less packaging expense and one much less materials that wants
to be thrown away. -
Higher branding: Worth-engineered packaging additionally helps your
branding.
You’re in a position to construct a greater unboxing expertise and create a greater first
impression.
Begin with substitution
Picture credit score: Packhelp
Worth-engineered packaging options fulfill the wants of each ecommerce and
retail.
To see the potential advantages of value-engineered packaging in your model, look
on the options you’re already utilizing and take into account substitution.
Likelihood is you’re utilizing the standard cardboard corrugated field. That’s not a nasty
factor — corrugated mailing packing containers are most likely probably the most eco-friendly
packaging options available on the market. They’re made out of recycled paper pulp.
Shoppers can simply recycle it.
But in addition take into account the connection between your packaging materials and your
merchandise. Do your shirts actually have to be packaged in a sturdy, corrugated
field? Maybe a mailing bag is the higher choice.
In comparison with corrugated cardboard, mailing bags are
lightweight, take up much less area, and are
simply as sturdy. Plus, some varieties break down in dwelling compost services; and
there’s no want for tape or stickers to seal your field closed.
The purpose is that this: You may be your personal packaging engineer by substituting
present supplies and reevaluating your present packaging decisions.
Smaller equipment resembling socks, wallets, and gloves can profit from smaller
various packaging options, too. A paper can is totally customizable and
sufficiently small to avoid wasting area and postage prices.
Then again, corrugated cardboard could also be the most suitable choice when you’re promoting
each on-line and in retail shops. Historically, thin-walled cardboard is used
for retail packaging. However when you’re placing that retail packaging right into a mailer
field, what’s the purpose of utilizing the thin-walled retail packaging in any respect?
Ask your self in case your packaging resolution is the most suitable choice for what you are promoting and
the setting, or if it’s simply the go-to resolution that you just opted for.
Fewer packaging SKUs
As you’ve simply learn, there’s a wealth of environmental financial savings to come back from
value-engineered packaging. These environmental financial savings usually lead to
monetary financial savings, too — and considerably decrease the variety of packaging SKUs
you want. Your packaging engineer can create a single packaging resolution for
each product that you just promote.
After all, when you’re promoting tenting fridges and t-shirts, this might not be a
sensible choice. However a packaging engineer can take merchandise of an identical measurement
and create a single, unified resolution.
This can be a highly effective software in case your model is scaling, as now you can entry
volume-based reductions as you should buy extra of a single packaging product. With
fewer packaging SKUs, you’re additionally in a position to save extra space in your warehouse,
resulting in extra success efficiencies.
Over to you
Take into account working with a packaging engineer the following time you launch a brand new
product or as you’re taking steps to make your model extra sustainable. By creating
customised packaging options particularly in your model from the bottom up,
you profit the setting and what you are promoting. There’s much less waste, fewer carbon
emissions, and extra financial savings to go on to your prospects.
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