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Alana Smith and Nora Vasconcellos have formally joined the Techniques workforce as the primary two feminine riders within the historical past of their roster. Alana and Nora shall be becoming a member of the likes of Silas Baxter-Neal, Josh Matthews, Cody Lockwood, and Dalton Dern. Good work, women! Let’s maintain bridging that hole. Verify beneath for the complete press launch through Techniques.
EUGENE, OR – Oregonbased mostly boardshop Techniques and world administration company Girls’s Skateboarding Alliance are proud to announce the enlargement of Techniques’ skate workforce to welcome feminine skilled skaters Alana Smith, age 15, and Nora Vasconcellos, age 23, as new ambassadors. The announcement culminates a partnership between one of many skate trade’s prime retailers and the WSA, which serves because the trade voice of ladies’s skateboarding.
Rider owned and operated since 1999 in Eugene, OR, Techniques makes a speciality of skate and snowboard gear, has served over one million prospects globally and can quickly increase its retail operation to Bend, OR. Till now, the Techniques professional roster included Silas BaxterNeal, Josh Matthews, and Cody Lockwood.
“We’re proud to now add two of the highest professional girls to our workforce. It feels proper for who we’re…it’s inclusive. Skateboarding is for everybody,” says Jeremy Conant, advertising director at Techniques. “There’s a rising group of influential feminine execs with enormous followings. Mimi Knoop and the WSA employees have been very important in serving to us join with Alana and Nora. The exhausting half was selecting solely two girls to work with. There are lots of others who deserve a lift.”
Techniques Staff Supervisor Kyle Richner says response from present workforce members has been vastly supportive and they’re excited to get the brand new workforce collectively for future skate missions.
“Each Alana and Nora are an inspiration. Not simply to women, however to everybody who skateboards,” says Richner. “Whether or not it’s Alana touchdown a McTwist when she was 12 years outdated or Nora blasting bottom air so tweaked it’s going to make any skater jealous, each of them are pushing the boundaries of favor and skateboarding in distinctive methods.”
Alana Smith, hailing from Mesa, AZ has had prime finishes on the world’s largest contests in all disciplines (vert, park and avenue) over the previous couple of years together with a third place end on the first Girls’s Division at Avenue League World Championship in October 2015. S he’s presently backed by DC Sneakers, Hoopla Skateboards, Bones, KTR, Glassy Eyewear, Ethika and Stance. In 2014, Alana was the primary feminine skater to land a backflip on mini mega and the earlier yr earned her spot within the document books because the youngest medalist in X Video games historical past at age 12 in Barcelona, Spain.
Initially from Massachusetts, Nora Vasconcellos, is presently dwelling in Laguna Niguel, CA. Earlier this month she posted a powerful fifth place end on the first ever girls’s occasion on the Vans Parks Collection in Huntington Seaside, CA. Nora’s sponsors embrace Welcome Skateboards, Adidas, Krux, Spitfire, Bronson and MovieTickets.com. She’s been busy filming a full half for Welcome Skateboards and shall be competing in Malmo, Sweden subsequent week throughout the Vans Park Collection World Championships.
“The truth that Techniques has been rider owned and operated for nearly 20 years speaks volumes to their dedication to skateboarding. They’re the actual deal. Including feminine skaters to their workforce provides additional authenticity to their model, and the timing is correct. It’s one other win for girls skaters to have equal compensation for his or her abilities,” says Knoop, WSA founder and president.
Vasconcellos signed on with Techniques in early July and had an opportunity to fulfill the employees in Eugene whereas on a Welcome highway journey. “I’m stoked to have the ability to experience for a homegrown store that contributes a lot to its neighborhood,” she says. “Between the mini ramp and the crew, Techniques is the sort of store you can spend all day in…Oh, and the gnarly workforce!”
Smith can be wanting ahead to connecting with the Techniques workforce. “I’m hyped to have the ability to skate for Techniques and to go adventuring with an superior crew. I’m additionally excited to hit up a few of these sick Oregon spots.”
With rising momentum for girls’s professional skateboarding globally and up to date affirmation from the Worldwide Olympic Committee (IOC) to formally embrace skateboarding within the 2020 Summer season Video games in Tokyo for women and men, it’s an thrilling time for motion sports activities.
Primarily based on Fb Insights from 2013 to 2015, females itemizing “skateboarding” as a profile curiosity noticed a powerful 41 p.c progress fee, whereas males’s progress was simply 4 p.c. Extra women are concerned about studying to skate, and so they’re doing it. “It’s the quickest rising demographic in motion sports activities,” as lately reported by Forbes. Females now make up 32 p.c of people that take part in skateboarding in accordance with IASC’s 2016 State of Skate Report.
WSA lately expanded its administration and consulting providers and launched a brand new web site. The company gives consulting and advertising providers to company sponsors and occasion organizers, acts because the premiere feminine skateboarding sport organizers on this planet, and operates at the side of its nonprofit division, Motion Sports activities Alliance. In its first yr, WSA coproduced the primary ever Girls’s Contest at Avenue League in Fall 2015, in addition to helped facilitate and produce the primary ever X Video games Girls’s Avenue qualifier held in Might 2016.
About Girls’s Skateboarding Alliance
Girls’s Skateboarding Alliance (WSA) is a world administration and consulting company devoted to authentically representing the trade voice of ladies’s skateboarding. WSA educates, improves and delivers essentially the most present tendencies and data for girls’s skateboarding worldwide. The manager management collective is comprised of prime girls in Motion Sports activities: Mimi Knoop, Lisa Whitaker, Kim Woozy and Yulin Olliver. As a forrevenue entity, WSA operates at the side of its nonprofit division, Motion Sports activities Alliance.
womensskateboardingalliance.com
About Techniques
Based in 1999, Techniques is among the premier board retailers in the US. Techniques is rooted in skateboarding, snowboarding, sneakers and attire, with Oregon retailer areas in Eugene and Bend, and on-line at Techniques.com.
tactics.com
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