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In December, Pepsi and Grammy Award-Nominated artist Fats Joe introduced the Pepsi Wild Cherry “Your Wildest Goals” digital hip hop expertise competitors out there solely on Triller. Produced by Riveting Leisure, the competitors featured an all-star panel of main expertise and trade insiders together with Fats Joe, Mike WiLL Made-It, rapper Mulatto, producer Quay World, Ashaunna Ayars and on-air character Kenny Burns. “Your Wildest Goals” found the subsequent huge hip hop artist naming T-Lyon the winner in addition to impressed and entertained music followers all over the place with unique performances and content material that includes a number of the prime rising hip hop artists from Atlanta.
December marked the beginning the place the competitors befell over six weeks and narrowed right down to the highest three finalists together with T-Lyon, Harmonie Holt and Venus of Earth who carried out reside on the Triller Home in Atlanta to compete for the last word prize. The finals might be watched at https://m.youtube.com/watch?v=
“As a model steeped in music, we’re thrilled to companion with the incomparable Fats Joe and Triller to proceed our work in spotlighting and supporting rising artists. This program was impressed by the wonderful new hip hop expertise we’re seeing popping out of cities like Atlanta,” mentioned Chauncey Hamlett, CMO South Division, PepsiCo Drinks, North America. “Although this 12 months has modified what typical music and leisure programming seems like, we’re excited to fully remodel the standard expertise search and competitors present. By going absolutely digital, we’re in a position to join aspiring musicians at house with a number of the trade’s main expertise and mentors, all whereas entertaining music followers throughout the nation.”
Moreover, to additional amplify rising expertise and encourage followers tuning in at house, unique “Pepsi Reside” performances dropped all through the competitors. These performances filmed on the Triller Home in Atlanta featured a number of rising artists comparable to Yung Child Tate, Huge Havi and Felixx. With manufacturing by Riveting Leisure, a multi-award profitable content material studio with a shopper roster that features Woman Gaga, Kanye West, DJ Khaled, Ariana Grande, Chris Brown’s Welcome To My Life documentary and extra, the visuals and performances have been out of this world.
“’Your Wildest Goals’ was impressed by my love for each hip hop music and discovering new expertise,” mentioned Fats Joe. “I’ve teamed up with Pepsi, a model with a protracted historical past in music and tradition, to launch the brand new competitors within the seek for the brand new huge hip hop famous person. We’ve additionally partnered with a few of Atlanta’s most influential movers and shakers within the music enterprise to assist choose and mentor the expertise. I’m excited to see who will rise to the highest.”
“Ever because it first launched, Triller has been laser-focused on highlighting creators, so we’re thrilled to companion with Pepsi and Fats Joe for this wonderful competitors,” mentioned Bonin Bough, Triller’s Chief Development Officer. “‘Your Wildest Goals’ will showcase the very best and brightest rising hip hop artists throughout a 12 months when all artists have labored arduous to search out new and artistic methods to shine, and we’re proud to be part of bringing their expertise to the forefront.”
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