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Pure magnificence model, L’Occitane en Provence has launched its first #Mega (Make Earth Inexperienced Once more) sustainability idea retailer at Pacific Place, Hong Kong.
Opening its doorways to the local people to scale back plastic waste and assist the native, sustainable plastic financial system, the model’s aim is to have 100 per cent of its bottles comprised of 100-per-cent recycled plastic and all of its company-owned boutiques providing a recycling service by 2025.
The Hong Kong-listed firm’s Mega retailer encourages the general public to take part in its sustainability packages by rewards and interactive actions. These embody finishing a three-minute private carbon footprint analysis or including their very own inexperienced new yr greetings to the Tree of Needs.
Prospects can earn rewards by dropping empty magnificence containers – whether or not from L’Occitane or different magnificence manufacturers – into the shop’s recycling bins. The shop may also host a sequence of eco-themed pop-up workshops to teach and encourage the general public about recycling.
PET containers collected from prospects will likely be offered to APO for future recycling into rPET merchandise. In the present day, the corporate has already offered 40kg of PET, with all L’Occitane shops in Hong Kong providing in-store recycling.
“Our societal and environmental dedication focuses on the safety of biodiversity and discount of our environmental carbon and plastic footprint,” stated Nathaelle Davoust, GM of L’Occitane Hong Kong and Macau.
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