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–Transport to markets this week, the 2020 classic of the J. Lohr Estates Flume Crossing Sauvignon Blanc, hailing from J. Lohr’s sustainably farmed property vineyards in Monterey, will function the Licensed California Sustainable Winegrowing (CCSW) seal on its again label. Overseen by the California Sustainable Winegrowing Alliance (CSWA), the third-party CCSW certification is widely known as a benchmark for sustainability. The precise to bear the seal on the packaging signifies that at the very least 85-percent of the grapes within the wine got here from licensed sustainable vineyards, the wine was made in an authorized sustainable vineyard, and 100-percent of the grapes got here from California vineyards.
“For the reason that early days of our family-run vineyard, sustainability has been woven into the tradition of our firm,” says second-generation CEO Steve Lohr. “As pioneers on California’s Central Coast, now we have all the time strived to guide by instance, whereas fostering values that may make sure the long-term well being and vitality of the appellations and communities that we name dwelling. Along with reflecting this dedication, by that includes the CCSW seal, we’re serving to customers make extra knowledgeable shopping for selections about the place the wines they’re consuming come from, how they’re made, and their impression on the environment.”
“The Lohr household has lengthy been dedicated to sustainability,” mentioned Allison Jordan, govt director of the California Sustainable Winegrowing Alliance, a non-profit group that administers the certification. “It’s thrilling to see their expanded use of the Licensed California Sustainable Winegrowing brand on J. Lohr wines, which helps convey nationwide consciousness to the California wine business’s dedication to sustainable winegrowing.”
J. Lohr will proceed its efforts on constructing client consciousness of the significance of certification by way of an in-store “Rising Sustainability” marketing campaign that begins this month at retailers and positive wine retailers all through the USA. Using digital occasions to extra deeply interact with customers on the subject, the vineyard may even be internet hosting an informative sequence of 4 sustainability-focused social media occasions that lead as much as the celebration of Earth Day on Thursday, April 22. The primary occasion might be hosted by Steve Lohr and President/COO Jeff Meier on Jan. 21 at 4 p.m. PST on Instagram Stay.
Dedication to sustainability just isn’t new to J. Lohr. The corporate was one of many very first vineyards and wineries within the state to earn the Licensed California Sustainable Winegrowing distinction from CSWA, and has earned CSWA certification yearly for the previous decade. That monitor report of dedication to sustainability was acknowledged additional in 2020 when J. Lohr was honored with the 2020 Inexperienced Medal Chief Award. The award is given yearly to the vineyard that greatest exemplifies management within the “3 E’s” of sustainability: environmentally sound, socially equitable, and economically viable.
Following the adoption of the CCSW brand on the 2019 J. Lohr Estates Riverstone Chardonnay in October of 2020, Flume Crossing turns into the second J. Lohr Estates wine to earn certification. The vineyard has plans to proceed certification labeling throughout the portfolio of J. Lohr wines and the seal can have its preliminary look within the J. Lohr Winery Sequence tier with the April 2021 launch of the 2019 J. Lohr Arroyo Vista Chardonnay.
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